The original Rolex Day-Date was launched in 1956. Since then, it has been embraced by presidents, dignitaries and cultural figures alike as a timepiece of distinction. It was the first wristwatch to display the date, time, and weekday written-out in full on the dial – the perfect accompaniment to a busy lifestyle. It’s no wonder that this watch is also referred to as the Rolex President. The Day-Date II reinvents this acclaimed watch for a new generation, set to carry the Rolex legacy into the future.

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Rolex Day-Date II – New Generation Prestige
Rolex President II – A Leader in Design

Rolex Day-Date II – New Generation Prestige

The Day-Date II is a contemporary take on a Rolex classic. Introduced in 2008, it makes an unmistakable visual statement on the wrist. Like its predecessor, the Rolex President II is worn by the most influential figures on the world stage. Never shy of this heritage, the Rolex Day-Date II announces itself as a true timepiece of distinction with precious detailing.

This is reflected in the wristwatch’s striking Oyster case, only available in 950 platinum or 18K gold from Rolex’s own foundry in Switzerland. The bezel can be fashioned to reflect the personal tastes of its wearer and is available on request in smooth and fluted versions, or embellished with precious gems. The dial comes in three distinct styles and textures, depending on its owner’s wishes.

With bold roman numerals marking the hour, magnified date display and the weekday written at 12 o’clock, the Day-Date II is an undeniable triumph of form and function. It is precise to the second, minute, and hour, but never loses sight of the day or calendar date.

The Day-Date II by Rolex has a larger face than the original offering, but still retains the classic day-of-the week spelt out in an arc-shape. The weekday can be displayed in a variety of languages, meaning there is no limit on the timepiece’s international relevance. The day, along with the date, changes automatically at the stroke of midnight thanks to faultless engineering at the center of the Day-Date II’s case.

Rolex President II – A Leader in Design

The triumphant Rolex Oyster Perpetual Day-Date II combines multiple innovations in horology with impeccable form. The President Bracelet with semi-circular three piece links, made from prized metals, adapts to the wrist of its wearer for maximum comfort. It has been a standard feature of the Oyster Perpetual Day-Date II since 1958; with its concealed crown clasp, it hints at a tradition of Rolex creativity in design.

The Rolex Oyster case is waterproof to a depth of 100 meters (330 feet), impeccable insurance against storm or accidents. Crafted from platinum or gold, the Oyster case shields the Rolex 3156 Movement within. Thanks to the precision and expertise of its makers, the movement is resistant to shocks and extreme conditions.

The Rolex Day-Date II is a leader in horology; the timepiece of choice for today’s international achievers from every industry and walk of life.