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Rolex Daytona 6263 Very good Steel 37mm Manual winding
TOP
Rolex Daytona
S$ 130,778
Free shipping
Verified Dealer
9
CH
Rolex Day-Date 40 228206 New Platinum 40mm Automatic
TOP
Rolex Day-Date 40
S$ 75,709
Free shipping
Verified Dealer
218
US
Audemars Piguet Royal Oak Lady 67651SR.ZZ.1261SR.01 New Gold/Steel 33mm Quartz
TOP
Audemars Piguet Royal Oak Lady 33mm Steel and Rose Gold
S$ 27,730
Free shipping
Verified Dealer
218
US
Audemars Piguet Royal Oak 26552BC.OO.D002CR.01 Unworn White gold Automatic
TOP
Audemars Piguet ROYAL OAK OPEN WORKED GRANDE COMPLICATION
S$ 922,253
Free shipping
Verified Dealer
218
US
Omega Speedmaster Mark II 327.10.43.50.01.001 Unworn Steel 42.5mm Automatic
Omega Speedmaster 327.10.43.50.01.001
S$ 5,693
Verified Dealer
2022
MC
Tissot V8 T106.417.11.051.00 New Steel 42.5mm Quartz
Tissot T106.417.11.051.00 Herrenuhr V8 Quarz Chronograph
S$ 677
Verified Dealer
 
DE
Rolex GMT-Master II 116710LN Very good Steel 40mm Automatic
Rolex GMT-Master II
S$ 13,418
Free shipping
Verified Dealer
24
US
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic Singapore, Singapore
Rolex Yacht-Master 42
Price on request
Verified Dealer
 
SG
Zenith Defy El Primero 96.0525.4021/21.R642 Good Titanium 46mm Automatic
Zenith Defy Xtreme El Primero
S$ 6,933
Verified Dealer
 
US
Patek Philippe Aquanaut 5968A-001 Very good Steel 42.2mm Automatic
TOP
Patek Philippe Aquanaut Chronograph 5968A-001
S$ 117,813
Free shipping
Verified Dealer
US
Rolex Datejust 116200 Very good Steel 36mm Automatic
Rolex Datejust Gents, Blue Dial. Roulette Date. 116200 (2014)
S$ 8,107
Verified Dealer
155
UK
Rolex GMT-Master II 116710LN New Steel 40mm Automatic
TOP
Rolex GMT-Master II 116710LN NEW 2019
S$ 18,653
Verified Dealer
26
US
Rolex Submariner (No Date) 114060 New Steel 40mm Automatic
Rolex Submariner No Date Black Ceramic 114060
S$ 14,539
Verified Dealer
851
BE
Zenith Pilot Type 20 03.2240.4069-21.C803 Unworn Steel 43mm Automatic
Zenith Pilot 03.2240.4069-21.C803
S$ 8,308
Verified Dealer
2022
MC
Rolex Daytona 6263 Very good Steel 37mm Manual winding
Rolex Cosmograph Daytona Ref.6263 Big Red from 1985
S$ 122,316
Verified Dealer
22
DE
Rolex Yacht-Master 40 116621 Very good Gold/Steel 40mm Automatic
Rolex Yacht-Master 40mm Two-Tone Chocolate Dial 116621
S$ 17,134
Free shipping
Verified Dealer
24
US
Rolex Day-Date 36 118135 New Rose gold 36mm Automatic Singapore, Singapore
Rolex Day-Date 36
Price on request
Verified Dealer
 
SG
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Pearlmaster 29, new, closing down sale, off. pr.: 78.400...
S$ 67,332
Verified Dealer
30
CH
Tissot T109.410.22.031.00 New Steel 38mm Quartz
Tissot T109.410.22.031.00 Armbanduhr Everytime Quarz Bicolor
S$ 438
Verified Dealer
 
DE
Omega Seamaster Diver 300 M 212.30.41.20.01.005 Very good Steel 41mm Automatic
Omega Seamaster 300m James Bond 007 Limited Edition 50th Anniv.
S$ 6,922
Verified Dealer
681
DE
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
TOP
Rolex GMT-Master II Batman NEW 2019 Jubilee Bracelet
S$ 24,825
Verified Dealer
26
US
Patek Philippe Nautilus 5712/1A Very good Steel 40mm Automatic
Patek Philippe Nautilus 5712/1A, Strichindizes, 2008, Sehr...
S$ 118,270
Verified Dealer
162
DE
Tudor Heritage Advisor 79620TN Unworn Steel 42mm Automatic
Tudor Heritage 79620TN
S$ 6,385
Verified Dealer
2022
MC
Rolex GMT-Master 1675 Very good Yellow gold 40mm Automatic
Rolex GMT Matser Vintage Nipple Dial 18K Gold Box Papers Revision
S$ 83,370
Verified Dealer
123
DE
Rolex Yacht-Master II 116680 Very good Steel 44mm Automatic
Rolex Yacht-Master II 116680
S$ 22,127
Free shipping
Verified Dealer
24
US
Rolex Day-Date 36 128238 New Yellow gold 36mm Automatic Singapore, Singapore
Rolex Day-Date 36
Price on request
Verified Dealer
 
SG
Rolex Datejust 178288 New Yellow gold 31mm Automatic
TOP
Rolex Datejust 31, new, closing down sale - off. pr.: 37.700 CHF
S$ 34,367
Verified Dealer
30
CH
Tissot T109.410.17.077.00 New Steel 38mm Quartz
Tissot T109.410.17.077.00 Herrenuhr Everytime Quarz
S$ 338
Verified Dealer
 
DE
IWC Pilot Mark IW327006 Unworn Titanium 40mm Automatic
IWC Pilot Mark XVIII - Heritage Titanium - 327006
S$ 4,958
Verified Dealer
270
US
Omega Dynamic Chronograph 5240.50.00 Very good Steel 38mm Automatic
Omega Dynamic Chronograph III 5240.50.00
S$ 4,091
Free shipping
Verified Dealer
663
US
Zenith El Primero 30.0501.400 Very good Yellow gold 38mm Automatic
Zenith El Primero 30.0501.400, Römisch, 2003, Sehr Gut,...
S$ 5,754
Verified Dealer
162
DE
Zenith El Primero 36'000 VpH 03.2040.400/69.R576 Unworn Steel 42mm Automatic
Zenith Chronomaster 03.2040.400/69.R576
S$ 7,462
Verified Dealer
2022
MC
Rolex Oyster Perpetual 39 114300 Unworn Steel 39mm Automatic
Rolex ICED OUT Baguette Bezel MOP Butterfly Piece Unique LC100
S$ 26,902
Verified Dealer
123
DE
Rolex Submariner Date 116610LV Very good Steel 40mm Automatic
Rolex Submariner Date Hulk 116610LV
S$ 18,272
Free shipping
Verified Dealer
24
US
Tudor Classic 21010 New Steel 38mm Automatic Singapore, Singapore
Tudor Classic
Price on request
Verified Dealer
 
SG
Rolex Lady-Datejust 179384 New Steel 26mm Automatic
TOP
Rolex Lady-Datejust 26, new, closing down sale, o.p.: 16.700 CHF
S$ 14,026
Verified Dealer
30
CH
Tissot Tradition T063.409.11.058.00 New Steel 39mm Quartz
Tissot T063.409.11.058.00 Herrenarmbanduhr Tradition Quarz
S$ 554
Verified Dealer
 
DE
Omega De Ville Ladymatic 425.68.34.20.55.002 New Yellow gold 34mm Automatic
Omega LadyMatic 34 Co-Axial Yellow Gold Diamond Set Bezel MOP...
S$ 17,924
Verified Dealer
851
BE
Omega Seamaster Planet Ocean 2208.50.00 Very good Steel 45,5mm Automatic
Omega Seamaster Planet Ocean 600m Orange Xl 45,5mm - Full Set
S$ 4,506
Verified Dealer
152
PL
Longines Saint-Imier L25634596 New Steel 30mm Automatic
Longines Saint-Imier
S$ 2,277
Verified Dealer
187
IT
Longines Master Collection L2.257.4.87.6 Unworn Steel 29mm Automatic
Longines Master L2.257.4.87.6
S$ 2,308
Verified Dealer
2022
MC
Rolex Sea-Dweller Deepsea 116660 Very good Steel 44mm Automatic
Rolex Deepsea SUGAR ICE B+P Diamomnds LC100 Sea-Dweller
S$ 26,136
Verified Dealer
123
DE
Rolex GMT-Master II 116710BLNR Very good Steel 40mm Automatic
Rolex GMT-Master II Batman 116710BLNR
S$ 21,281
Free shipping
Verified Dealer
24
US
Audemars Piguet Royal Oak Offshore Chronograph 26176FO.OO.D101CR.02 Good Carbon 42mm Automatic Singapore, Singapore
Audemars Piguet Royal Oak Offshore Chronograph
Price on request
Verified Dealer
 
SG
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Pearlmaster 34, new, closing down sale - o.p.: 32.200 CHF
S$ 27,353
Verified Dealer
30
CH
Rolex Datejust II 126331 New Gold/Steel 41mm Automatic
Rolex Datejust II 126331
S$ 15,949
Free shipping
Verified Dealer
73
US
IWC Portofino Automatic IW356518 New Steel 40mm Automatic
IWC Portofino Automatic Edition "150 Years" Steel Blue Dial...
S$ 6,539
Verified Dealer
851
BE
Omega Speedmaster Professional Moonwatch ST 145.022 Very good Steel 42mm Manual winding
Omega ST 145.022 Speedmaster, 220 Bezel Pre-Moon. Rare Long S&R
S$ 9,999
Verified Dealer
584
LT
Audemars Piguet Royal Oak Offshore Diver 15703ST.OO.A002CA.01 Good Steel 42mm Automatic Singapore, Singapore
Audemars Piguet Royal Oak Offshore Diver in Stainless Steel...
S$ 18,850
Verified Dealer
17
SG
Rolex Datejust II 116334 Very good Gold/Steel 41mm Automatic
Rolex Datejust 2, factory Diamond Dial, perfect condition,
S$ 12,846
Verified Dealer
236
DE
Omega Seamaster Railmaster 220.12.40.20.03.001 Unworn Steel 40mm Automatic
Omega Seamaster Railmaster
S$ 4,381
Free shipping
Verified Dealer
162
US
Rolex Submariner Date 16610 Very good Steel 40mm Automatic Singapore, Singapore
Rolex Submariner Date with Chapter Ring
S$ 10,650
Verified Dealer
 
SG
Rolex Cellini Danaos 4243/8 New Yellow gold Manual winding Singapore, Singapore
Rolex Cellini Danaos
Price on request
Verified Dealer
 
SG
Rolex Lady-Datejust 179179 New White gold 26mm Manual winding
TOP
Rolex Lady-Datejust 26, new, closing down sale - o.p.: 24.900 CHF
S$ 17,533
Verified Dealer
30
CH
Rolex Sea-Dweller 126603 Very good Gold/Steel 43mm Automatic
Rolex Sea-Dweller/ 2019 / Lc100 / Like new
S$ 24,309
Verified Dealer
57
DE
Rolex Air King Precision 5500 Very good Steel 34mm Automatic
Rolex Air King Precision Edelstahl Automatic Silver Silber
S$ 5,370
Verified Dealer
426
DE
Rolex Datejust Turn-O-Graph 116264 Very good Gold/Steel 36mm Automatic
Rolex 116264 Datejust Turn-O-Graph, Grey Dial, 2007 +Box
S$ 8,461
Verified Dealer
584
LT
Jaeger-LeCoultre Master Ultra Thin Moon Q1368470 Very good Steel 39mm Automatic Singapore, Singapore
Jaeger-LeCoultre Master Ultra Thin Moon
S$ 7,980
Verified Dealer
17
SG
Ulysse Nardin Marine Chronograph 1532-150-3/40 New Rose gold 43mm Automatic
Ulysse Nardin Marine Chronograph
S$ 36,663
Verified Dealer
2628
DE
Rolex Submariner (No Date) 5508 Fair Steel 37mm Automatic Singapore, Singapore
Rolex 1962 Vintage Submariner Ref 5508 Tropical Dial
S$ 42,000
Verified Dealer
 
SG
Omega Constellation Day-Date 123.10.38.22.01.001 New Steel 38mm Automatic
Omega Constellation Day-Date 123.10.38.22.01.001
S$ 5,238
Verified Dealer
 
JP
Rolex Lady-Datejust 179175 New Rose gold 26mm Automatic Singapore, Singapore
Rolex Lady-Datejust
Price on request
Verified Dealer
 
SG
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine, new, closing down sale, official price: 19.000...
S$ 16,131
Verified Dealer
30
CH
Rolex Submariner (No Date) 5513 Very good Steel 40mm Automatic Singapore, Singapore
Rolex Submariner (No Date)5513
S$ 13,750
Verified Dealer
 
SG
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.