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Rolex GMT-Master II 16710 Unworn Steel 40mm Automatic
TOP
Rolex GMT-Master II 16710 coke + pepsi bezel perfect full set...
Price on request
Free shipping
Verified Dealer
183
FR
IWC Da Vinci Automatic IW358102 New Steel 40.4mm Automatic
TOP
IWC Da Vinci Automatic 150 Years
S$ 10,730
Free shipping
Verified Dealer
50
AU
Patek Philippe World Time 5131J-001 Very good Yellow gold 39.5mm Automatic
TOP
Patek Philippe Complications World Time 5131J-001
S$ 135,689
Free shipping
Verified Dealer
1094
US
Audemars Piguet Royal Oak Offshore Chronograph 26470BA.OO.1000BA.01 Unworn Yellow gold 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph 26470BA.OO.1000...
S$ 97,714
Free shipping
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408
US
Tudor Black Bay Bronze 79250BM New Bronze 43mm Automatic
TOP
Tudor Black Bay Bronze 43
S$ 5,373
Verified Dealer
52
CH
Rolex Datejust 116231G Good Steel 36mm Automatic
Rolex デイトジャスト 116231G
S$ 12,858
Free shipping
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1423
JP
Richard Mille RM 011 RM11-03 Very good Rose gold 42mm Automatic
Richard Mille RM11-03 50MM Automatic Rose Gold Watch
S$ 453,461
Free shipping
Verified Dealer
287
US
Rolex Submariner Date 116610LN Unworn Steel 40mm Automatic
Rolex Submariner Date 116610LN 2019 Unworn
S$ 19,156
Verified Dealer
 
JP
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179White Gold
S$ 16,774
Verified Dealer
740
US
Richard Mille RM 07 RM007 Unworn White gold Automatic Singapore, Singapore
Richard Mille RM 007
S$ 153,800
Verified Dealer
 
SG
IWC Portofino Chronograph IW391035 New Rose gold Automatic
IWC Portofino Chronograph 42mm Automatic IW391035
S$ 16,025
Free shipping
Verified Dealer
1246
US
Patek Philippe Aquanaut 5167A-012 Unworn Steel 40.8mm Automatic Singapore, Singapore
TOP
Patek Philippe Aquanaut Singapore 2019 Special Edition (1 of...
S$ 138,000
Private Seller
 
SG
Patek Philippe Chronograph 7071R-010 Good Rose gold 39mm Manual winding
Patek Philippe Ladies Complications Chronograph Rose Gold
S$ 100,769
Verified Dealer
 
US
Tudor Black Bay 79230G Unworn Steel 41mm Automatic
Tudor Black Bay Harrods
S$ 7,223
Verified Dealer
14
HK
Rolex GMT-Master II 116710LN Very good Steel 40mm Automatic
Rolex GMT-Master II Automatik Edelstahl Herrenuhr Oyster Ref....
S$ 16,302

Sold by Chrono24

DE
Rolex Datejust 126334 Unworn Steel 41mm Automatic
Rolex Datejust 41 | Blue Dial | Fluted Bezel | 2020 | Unused |
S$ 17,143
Verified Dealer
8
UK
Rolex Day-Date 36 118346A Good Platinum 36mm Automatic
Rolex デイデイト 118346A
S$ 39,100
Free shipping
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1423
JP
Omega Seamaster Planet Ocean 522.32.40.20.04.001 New Steel 39.5mm Automatic
TOP
Omega Olympic 2008 Beijing China 522.32.40.20.04.001
S$ 41,826
Verified Dealer
740
US
Richard Mille RM 011 RM011-01 Unworn Titanium Automatic Singapore, Singapore
Richard Mille RM011-01 Ti Roberto Mancini
S$ 239,000
Verified Dealer
 
SG
Audemars Piguet Code 11.59 26393BC.OO.A002CR.01 New White gold Automatic
Audemars Piguet Code 11.59 41mm Auto 26393BC.OO.A002CR.01
S$ 53,408
Free shipping
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1246
US
Omega Seamaster Planet Ocean 22095000 Good 40mm Automatic Singapore, Singapore
TOP
Omega Seamster Planet Ocean
S$ 4,027
Private Seller
 
SG
Chopard Mille Miglia 168543-3001 Unworn Steel 42mm Automatic
Chopard Mille Miglia
S$ 9,797
Verified Dealer
 
US
Rolex GMT-Master II 116719BLRO Unworn White gold 40mm Automatic
Rolex GMT-Master II Blue Dial Box/Card/Papers Unworn w/...
S$ 68,578
Free shipping
Verified Dealer
67
US
Rolex Sea-Dweller 4000 16600 Very good Steel 40mm Automatic
Rolex Sea-Dweller Automatik Edelstahl Herrenuhr Oyster...
S$ 14,648

Sold by Chrono24

DE
IWC Big Pilot IW502617 Very good Rose gold 46mm Automatic
TOP
IWC Big Pilot Perpetual Calendar Saint Exupery 46mm 18K Rose...
S$ 37,080
Verified Dealer
628
US
Rolex Daytona 16523 Very good Gold/Steel 40mm Automatic
Rolex Zenith Daytona 16523
S$ 27,411
Free shipping
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611
UK
Omega Speedmaster Date 3210.50.00 Very good Steel 40mm Automatic
Omega Speedmaster Chronograph Automatic Mens Watch 3210.50.00
S$ 3,485
Free shipping
Verified Dealer
683
US
Richard Mille RM 07 RM07-01 Unworn Red gold 45.66mm Automatic Singapore, Singapore
Richard Mille Rm 07-01
S$ 198,000
Verified Dealer
 
SG
Vacheron Constantin Overseas 4300v/000r-b509 New Rose gold Automatic
Vacheron Constantin Overseas Perpetual Calendar Rose Gold...
S$ 95,871
Free shipping
Verified Dealer
1246
US
IWC Portuguese Chronograph IW371446 Very good Steel 41mm Automatic Singapore, Singapore
TOP
IWC Portuguese Chronograph
S$ 7,300
Private Seller
 
SG
Chopard Mille Miglia 161268-5010 Very good Rose gold 44mm Automatic
Chopard Mille Miglia Rose Gold
S$ 20,644
Verified Dealer
 
US
Breitling Montbrillant Légende A23351 Very good Steel 47mm Automatic Singapore, Singapore
TOP
Breitling Montbrillant Navitimer Legende Limited Edition 2000 pcs
S$ 5,400
Verified Dealer
337
SG
Breitling Navitimer Cosmonaute D22322 Very good Gold/Steel 41.5mm Automatic
Breitling Navitimer Cosmonaute Chronograph Stahl / Gold Ref....
S$ 9,027

Sold by Chrono24

DE
Ulysse Nardin Freak 2100-138 Unworn White gold 45mm Manual winding
Ulysse Nardin Freak Lab 45 mm Watch 2100-138
S$ 68,572
Verified Dealer
145
US
Rolex Daytona 116500LN New Steel 40mm Automatic
Rolex Daytona Ref. 116500LN - 3D
S$ 43,813
Verified Dealer
IT
Breitling Superocean II 36 A17316D21A1A1 New Steel 36mm Automatic
Breitling Superocean II Automatic 36 Steel
S$ 5,142
Verified Dealer
937
UK
Richard Mille RM 035 RM35-02 Very good Carbon 49.94mm Automatic Singapore, Singapore
Richard Mille Rafael Nadal
Price on request
Verified Dealer
 
SG
Patek Philippe Aquanaut 5167R-001 Unworn Rose gold 40mm Automatic
Patek Philippe Aquanaut Rose Gold Automatic 40mm 5167r-001
S$ 71,378
Free shipping
Verified Dealer
1246
US
Audemars Piguet 67420BA.ZQ.A082CU.01 Unworn Yellow gold 28mm Quartz Singapore, Singapore
TOP
Audemars Piguet Deva
S$ 18,193
Private Seller
 
SG
Omega Speedmaster Professional Moonwatch 3570.50.00 Very good Steel 42mm Manual winding
Omega Speedmaster Professional Moonwatch, 3570.50.00
S$ 6,041
Verified Dealer
UK
Rolex Datejust II 126300 Very good Steel 41mm Automatic
Rolex Datejust II 41 Automatik Edelstahl Herren Oyster...
S$ 12,334

Sold by Chrono24

DE
Rado HyperChrome R33101204 Unworn Ceramic 42mm Automatic
Rado HyperChrome Classic Golden Horse R33101204
S$ 2,265
Verified Dealer
420
DE
Rolex Datejust 126303 Unworn Gold/Steel 41mm Automatic
TOP
Rolex WITH DIAMONDS - DIAMONDS EVERYWHERE
S$ 44,785
Free shipping
Verified Dealer
585
US
Rolex Lady-Datejust 178341 Unworn Steel 31mm Automatic
Rolex デイトジャスト 31 178341
S$ 18,697
Free shipping
Verified Dealer
1423
JP
Hublot Spirit of Big Bang 601.JX.0120.RT Unworn 45mm Automatic Singapore, Singapore
Hublot Spirit of Big Bang
S$ 86,000
Verified Dealer
 
SG
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407ST.OO.1220ST.01 New Steel 41mm Automatic
Audemars Piguet Royal Oak Double Balance Wheel Skeleton 15407ST
S$ 137,858
Free shipping
Verified Dealer
1246
US
Vacheron Constantin Patrimony 81590/000R-9847 Very good Rose gold 33mm Manual winding Singapore, Singapore
TOP
Vacheron Constantin Traditionnelle Small Model
S$ 36,000
Private Seller
 
SG
Jaeger-LeCoultre Master Memovox Q1412430 Very good Rose gold 40mm Automatic
TOP
Jaeger-LeCoultre Master Memovox Q1412430
S$ 13,226
Free shipping
Verified Dealer
1094
US
Rolex Datejust 16200 Very good Steel 36mm Automatic
Rolex Datejust 36mm- Silver Dial- 1999 Box & Papers & 2015...
S$ 7,882
Verified Dealer
152
UK
Rolex Yacht-Master II 116680 Very good Steel 44mm Automatic
Rolex Yacht-Master II Automatik Herrenuhr Oyster Perpetual...
S$ 24,403

Sold by Chrono24

DE
Omega Constellation Quartz 196.005 Unworn Yellow gold 37mm Quartz
TOP
Omega Full Set NOS Constellation ElectroQuartz 8192Hz Beta 21
S$ 27,981
Free shipping
Verified Dealer
45
CH
Rolex Explorer II 216570 Very good Steel 42mm Automatic
Rolex Explorer II 216570 Polar White Dial Full set 2018
S$ 12,428
Verified Dealer
14
US
Tudor Sport Chronograph 20300 Unworn Steel 41mm Automatic Singapore, Singapore
Tudor Sport Chronograph
S$ 5,625
Verified Dealer
5
SG
Audemars Piguet Tradition 15337OR.ZZ.A810CR.01 New Rose gold Automatic Singapore, Singapore
Audemars Piguet Tradition
S$ 42,000
Verified Dealer
 
SG
Vacheron Constantin Historiques 3100V/000R-B359 New Rose gold Automatic
Vacheron Constantin Historiques 3100V/000R-B359
S$ 48,005
Free shipping
Verified Dealer
1246
US
IWC Ingenieur Chronograph IW379603 Good Titanium 45mm Automatic Singapore, Singapore
TOP
IWC Ingenieur Chronograph
S$ 13,751
Private Seller
 
UK
Rolex Oyster Perpetual 26 176200 Very good Steel 26mm Automatic
Rolex Oyster Perpetual 176200
S$ 5,668
Free shipping
Verified Dealer
1094
US
Rolex Lady-Datejust 178240 Unworn Steel 31mm Automatic
Rolex Datejust 31 Ref. 178240
S$ 10,747
Verified Dealer
537
NL
Audemars Piguet Royal Oak Selfwinding 15450SR.OO.1256SR.01 Unworn Gold/Steel 37mm Automatic
Audemars Piguet Royal Oak Stahl / Roségold Ref. 15450SR.OO.125...
S$ 34,191

Sold by Chrono24

DE
TAG Heuer Aquaracer 500M WAJ1112.BA0870 Good Steel 43mm Quartz
TAG Heuer アクアレーサー 500M WAJ1112.BA0870
S$ 1,574
Free shipping
Verified Dealer
1423
JP
Zenith Elite Power Reserve 39.0240.655 Very good Platinum 36mm Manual winding
Zenith Elite Power Reserve Platinum
S$ 9,927
Verified Dealer
738
LV
Rolex GMT-Master II 116710LN Very good Steel 40mm Automatic Singapore, Singapore
Rolex GMT Master II Black Ceramic Ref: 116710LN
S$ 14,595
Verified Dealer
69
SG
Patek Philippe Annual Calendar Chronograph 5960/1A-001 New Steel 40.5mm Automatic Singapore, Singapore
Patek Philippe Annual Calendar Chronograph 5960
Price on request
Verified Dealer
 
SG

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.


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