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IWC Aquatimer Chronograph IW379507 New Silver 45mm Automatic
TOP
IWC Aquatimer Chronograph Edition «Laureus Sport For Good»
S$ 14,770
Free shipping
Verified Dealer
38
AU
Bulgari Octo 103077 BGO40BCCXTAUTO New Ceramic 40mm Automatic
TOP
Bulgari Octo Finissimo
S$ 19,040
Free shipping
Verified Dealer
38
AU
Sinn 104 104.ST.SA.A.BE New Steel 41mm Automatic
TOP
Sinn 104.ST.SA.A.BE 1000 pieces Limited Edition
S$ 3,222
Free shipping
Verified Dealer
71
JP
Casio G-Shock New Plastic 45mm Quartz
TOP
Casio Reloj Casio G-Shock Hombre GW-3000M-4AER
S$ 445
Verified Dealer
71
ES
Seiko Grand Seiko SBGL003 Unworn White gold 38.5mm Automatic Singapore, SINGAPORE
TOP
Seiko GRAND SEIKO SBGL003 LIMITED EDITION, WHITE GOLD, CASE...
S$ 75,212
Private Seller
 
SG
Patek Philippe Aquanaut 5167A-012 Unworn Steel 40.8mm Automatic Singapore, Singapore
TOP
Patek Philippe Aquanaut Singapore 2019 Special Edition (1 of...
S$ 150,000
Private Seller
 
SG
Seiko Astron GPS Solar SAST100G,  Limited Edition, very nice Case number 0050/5000 Unworn Titanium Quartz Singapore, SINGAPORE
TOP
Seiko Astron GPS Solar
S$ 10,848
Private Seller
 
SG
Seiko Grand Seiko 9S64OOFO Unworn Rose gold 37.9mm Manual winding Singapore, SINGAPORE
TOP
Seiko GRAND SEIKO SBGW046, LIMITED EDITION FOR 100TH ANNIVERSA...
S$ 65,088
Private Seller
 
SG
Bell & Ross BR V2 BRV294-BU-G-ST/SST New Steel 41mm Automatic
TOP
Bell & Ross BR V2-94 AERONAVALE
S$ 4,904
Verified Dealer
59
NL
Rolex Sea-Dweller Deepsea 126660 New Steel 44mm Automatic Singapore, Singapore
Rolex 126660 Sea-Dweller Deepsea Blue "James Cameron"
S$ 21,479
Verified Dealer
 
SG
Breitling Superocean Héritage II Chronographe U13313121B1S1 Unworn Gold/Steel 44mm Automatic
Breitling Superocean Héritage II Chronograph - 2019 Unworn
S$ 9,243
Verified Dealer
312
UK
Rolex Datejust 126200 New Steel 36mm Automatic
TOP
Rolex Datejust "Blue" New 2020 with Stickers
S$ 10,755
Verified Dealer
457
ES
Hermès Dressage DR1.785 Unworn Yellow gold 40  case without crownmm Automatic
TOP
Hermès Dressage 1928 18K Gold New Box Papers
S$ 20,554
Free shipping
Verified Dealer
414
PL
Jaquet-Droz Astrale J021014221 New White gold 49mm Automatic
Jaquet-Droz Date Astrale Zodiac Men's Watch
S$ 32,139
Free shipping
Verified Dealer
633
US
Frederique Constant Ladies Automatic Double Heart Beat FC-303LGD3BD2B New Gold/Steel 36mm Automatic
TOP
Frederique Constant Ladies Automatic Double Heart Beat...
S$ 3,258
Free shipping
Verified Dealer
23
FR
Glashütte Original PanoReserve 6501150104 Unworn Yellow gold 40mm Manual winding Singapore, SINGAPORE
TOP
Glashütte Original 00693
S$ 23,142
Private Seller
 
SG
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona 116520 in New Old Stock Condition with Box & Papers
S$ 39,052
Free shipping
Verified Dealer
45
US
Montblanc 1858 117832 New Steel 40mm Automatic
TOP
Montblanc Ungetragene 1858 Automatic 40 mm
S$ 3,489
Verified Dealer
135
DE
Rolex Submariner (No Date) 114060 New Steel 40mm Automatic Singapore, Singapore
Rolex 114060 Submariner (No Date)
S$ 14,247
Verified Dealer
 
SG
Breitling Chronomat Colt A17388101C1S1 New Steel 44mm Automatic
TOP
Breitling Colt Automatic A17388101C1S1 blue dial unworn
S$ 3,967
Free shipping
Verified Dealer
163
FR
Panerai Luminor Power Reserve PAM 01090 Unworn Steel 44mm Automatic Singapore, Singapore
Panerai Luminor Power Reserve
S$ 9,388
Verified Dealer
11
SG
Panerai Luminor Submersible PAM00683 New 42mm Automatic
Panerai Submersible Automatic Black Dial 42 mm Men's Watch -...
S$ 12,683
Free shipping
Verified Dealer
2314
US
Parmigiani Fleurier Pershing PFC528-1210301-HA1412 New 45mm Automatic
TOP
Parmigiani Fleurier Pershing 005 Chronograph Automatic 18k...
S$ 17,355
Free shipping
Verified Dealer
633
US
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic Singapore, Singapore
Omega Seamaster Diver 300 M / 007 Edition
S$ 12,005
Verified Dealer
7
SG
Seiko 5 Unworn Steel 38mm Automatic Singapore, SINGAPORE
Seiko 5 Automatic SNKL19K1 Men's 21 Jewels
S$ 127
Private Seller
SG
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona 116520 Oman Crest in New Old Stock with Box &...
Price on request
Free shipping
Verified Dealer
45
US
Rado HyperChrome Chronograph R32038152 New Steel 38.7mm Quartz
TOP
Rado Hyperchrome Chronograph Steel/ Ceramic | 38.7MM
S$ 2,310
Verified Dealer
365
NL
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic Singapore, Singapore
Rolex 126710BLRO GMT-Master II "Pepsi Jubilee"
S$ 25,818
Verified Dealer
 
SG
Breitling Transocean Unitime Pilot AB0510U6/BC26/159A New Steel 46mm Automatic
TOP
Breitling Transocean Unitime Pilot
S$ 10,946
Verified Dealer
1539
ES
Movado 84H51431 Unworn Steel 43mm Quartz
Movado Eliptica
S$ 1,753
Verified Dealer
 
ES
NOMOS Club Automat Datum 776 New 41.5mm Automatic
NOMOS Club Automatic Date Atlantic Automatic Blue Dial 41.5 mm...
S$ 4,699
Free shipping
Verified Dealer
2314
US
Rado DiaMaster R14074175 New Ceramic 46mm Automatic
Rado Diamaster Men's Watch
S$ 2,227
Free shipping
Verified Dealer
633
US
Chopard 298600-3001 Unworn Steel 41mm Automatic Singapore, Singapore
Chopard Alpine Eagle
S$ 15,187
Verified Dealer
7
SG
Richard Mille RM 67 67-02 Unworn Automatic Singapore, singapore
Richard Mille 67-02 Alexis punturault
S$ 300,000
Private Seller
 
SG
Seiko Premier Kinetic Perpetual Unworn Steel 40mm Quartz Singapore, SINGAPORE
Seiko Premier Kinetic Perpetual Calendar SNP005P1 Black
S$ 1,012
Private Seller
SG
TAG Heuer Monaco CAW211R.FC6401 New Steel 39mm Automatic
TOP
TAG Heuer Monaco
S$ 6,342
Verified Dealer
189
IT
Squale Y1545 Unworn Steel 40mm Automatic Singapore, Singapore
Squale 1545 20 ATMOS Root Beer 1545 CERAMIC BEZEL
S$ 1,012
Private Seller
 
SG
Bell & Ross BR 03-94 Chronographe BR0394-HERI-CE New Steel 42mm Automatic
TOP
Bell & Ross BR 03-94 Chronograph Heritage (SPECIAL OFFER)
S$ 6,206
Verified Dealer
1539
ES
Tudor Black Bay Dark 79230DK Unworn Steel 41mm Automatic Singapore, Singapore
Tudor 79230DK Black Bay Dark
S$ 5,279
Verified Dealer
 
SG
Jaeger-LeCoultre AMVOX 193L471 Unworn Ceramic 44mm Automatic Singapore, singapore
Jaeger-LeCoultre Amvox5 World Chronoraph
S$ 28,800
Private Seller
SG
Girard Perregaux 1966 49551-53-131-BB60 New White gold 44mm Automatic
Girard Perregaux 1966 Men's Watch
S$ 15,889
Free shipping
Verified Dealer
633
US
Rado DiaMaster R14064725 New Ceramic 33mm Quartz
TOP
Rado Diamaster Diamonds | 33mm
S$ 2,568
Verified Dealer
365
NL
Casio IZ-03CAS.03.2017 Unworn Titanium Quartz
TOP
Casio Prx-7001gf-1er / Inkl. Mwst
S$ 5,398
Verified Dealer
32
CZ
Omega Seamaster Diver 300 M 210.30.42.20.01.001 Unworn Steel 42mm Automatic Singapore, Singapore
Omega Seamaster Diver 300 M
S$ 5,880
Verified Dealer
7
SG
NOMOS Tangente 164.S11 Unworn 37.5mm Manual winding Singapore, Singapore
NOMOS Glashutte Tangente ‘Red Dot’ (Singapore Limited Edition)
S$ 3,100
Private Seller
 
SG
Rolex Lady-Datejust 178241 New Steel 31mm Automatic
Rolex Datejust Lady 31 Pink Dial Stainless Steel and 18K...
S$ 16,719
Free shipping
Verified Dealer
2314
US
Seiko Presage Unworn Singapore, SINGAPORE
Seiko Presage Automatic Zen Garden SRPD97J1
S$ 599
Private Seller
 
SG
Casio GA-2100-1ADR Unworn 45.4mm Quartz Singapore, Singapore
Casio GA-2100-1ADR
S$ 250
Private Seller
SG
Universal Genève Compax U-901 Unworn White gold 39mm Automatic
TOP
Universal Genève Compax Chronograph White and Yellow Gold
S$ 11,504
Verified Dealer
1539
ES
NOMOS Tangente 501.S6 Unworn Steel 36mm Manual winding Singapore, Singapore
NOMOS Tangente Sport limited edition for Hodinkee
S$ 3,800
Private Seller
SG
Rado Coupole R22860023 New Steel 37.7mm Automatic
TOP
Rado Coupole Classic Silver | 37.7MM
S$ 1,671
Verified Dealer
365
NL
Jaquet-Droz Astrale J017510240    UPC New Steel 39mm Automatic
Jaquet-Droz Astrale Grande Heure Minute Calendar Men's Watch
S$ 8,353
Free shipping
Verified Dealer
633
US
Seiko 5 Unworn Steel 37mm Automatic Singapore, SINGAPORE
Seiko 5 Automatic Blue Dial SNK603K1
S$ 124
Private Seller
 
SG
Tudor Pelagos 25600TN Unworn Titanium 42mm Automatic Singapore, Singapore
Tudor Pelagos
S$ 4,350
Private Seller
 
SG
Romain Jerome Moon-DNA RJ.M.AU.IN.004.01 New Gold/Steel 46mm Automatic
TOP
Romain Jerome Moon Invader Speed Metal (Limited Edition)
S$ 14,229
Free shipping
Verified Dealer
481
LV
Seiko Unworn Steel 38.5mm Automatic Singapore, SINGAPORE
Seiko SNKE51K1
S$ 127
Private Seller
SG
Jaeger-LeCoultre Reverso Duoface Q3908420 New Steel 25.5mm Manual winding
Jaeger-LeCoultre Reverso Tribute Duoface Manual-winding Blue...
S$ 14,853
Free shipping
Verified Dealer
2314
US
Parmigiani Fleurier Pershing PFC528-0010100-X01402 New Steel 42mm Automatic
TOP
Parmigiani Fleurier Pershing 002 (SPECIAL OFFER 50%)
S$ 12,667
Verified Dealer
1539
ES
Eberhard & Co. Gilda 61008CP New Steel 32mm Quartz
TOP
Eberhard & Co. Gilda Quadrante Black Dial with Diamonds
S$ 2,390
Free shipping
Verified Dealer
219
RO
Seiko 5 Unworn Steel 37mm Automatic Singapore, SINGAPORE
Seiko 5 Automatic SNK803K2 Watch
S$ 120
Private Seller
 
SG
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding Singapore, Singapore
Omega Speedmaster Professional Moonwatch
S$ 5,901
Verified Dealer
7
SG
Franck Muller Cintrée Curvex 7502 QZ New Steel Quartz
TOP
Franck Muller Cintrée Curvex New B&P
S$ 15,774
Verified Dealer
423
IT
Seiko Prospex 03072020 Unworn Steel 40mm Automatic Singapore, singapore
Seiko Submariner Seiko Prospex
S$ 532
Private Seller
 
SG
Baume & Mercier Capeland M0A10106 New Steel 44mm Automatic
TOP
Baume & Mercier Capeland Worldtimer
S$ 6,772
Free shipping
Verified Dealer
481
LV

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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