Log in
Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Unfortunately, you cannot filter these listings by model.
Your selection
Clear selection

Unfortunately, you cannot filter these listings by model.
Your selection
Clear selection

Unfortunately, you cannot filter these listings by model.
Basic information
Type of watch
Categories
More...
Reference number
More...
New/Pre-owned
Offer type
Gender
Availability
Condition
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Clasp
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

Audemars Piguet Royal Oak Lady 15454OR.GG.1259OR.03 Unworn Rose gold 37mm Automatic
TOP
Audemars Piguet Royal Oak Lady
S$ 62,311
Free shipping
Verified Dealer
218
US
Audemars Piguet Royal Oak 15410BC.GG.1224BC.01 New White gold 41mm Automatic
TOP
Audemars Piguet Royal Oak 15410BC.GG.1224BC.01 Blue Dial
S$ 92,503
Free shipping
Verified Dealer
218
US
Patek Philippe Nautilus 5711/1A-010 Unworn Steel 40mm Automatic
TOP
Patek Philippe 5711/1A-010 Nautilus Blue Dial Stainless Steel
S$ 91,948
Free shipping
Verified Dealer
218
US
Rolex Oyster Perpetual 39 114300 New Steel 39mm Automatic
TOP
Rolex Oyster Perpetual 39 Black Stick Dial - 114300
S$ 9,008
Free shipping
Verified Dealer
218
US
Tudor Black Bay Dark 79230DK Unworn Steel 41mm Automatic
Tudor Black Bay 79230DK
S$ 4,385
Verified Dealer
2022
MC
Ice Watch 016032 New Steel 40mm Quartz
Ice Watch 016032 Herrenuhr Ice Steel Black Silver L
S$ 229
Verified Dealer
 
DE
Seiko 5 Sports New Steel Automatic Singapore, Singapore
Seiko 5 Sports Watch SNZF17K1 with extra strap
S$ 250
Verified Dealer
25
SG
Seiko Astron GPS Solar SAST100G,  Limited Edition, very nice Case number 0050/5000 Unworn Titanium Quartz Singapore, SINGAPORE
TOP
Seiko Astron GPS Solar
S$ 10,401
Private Seller
 
SG
Girard Perregaux Laureato 80189D56A331-56A Unworn 34mm Quartz
Girard Perregaux Laureato 34 mm Watch 80189D56A331-56A
S$ 11,025
Verified Dealer
115
US
Hublot Big Bang 41 mm 341.SB.131.RX New Steel 41mm Automatic
Hublot Big Bang Ceramic Carbon 41mm (NEW - UNWORN)
Price on request
Verified Dealer
15
IT
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic Singapore, Singapore
Rolex Yacht-Master 42
Price on request
Verified Dealer
 
SG
Rolex Sky-Dweller 326934 Unworn Steel 42mm Automatic
Rolex Sky-Dweller White 326934 Unworn
S$ 23,556
Free shipping
Verified Dealer
24
US
Rolex GMT-Master II 126710 New Steel 40mm Automatic
Rolex 126710 BLNR GMT Master II Ceramic "Batman" SS / Jubilee...
S$ 20,664
Verified Dealer
US
Patek Philippe Perpetual Calendar Chronograph 5270/1R-001 Unworn Rose gold 41mm Manual winding
Patek Philippe Grand Complications 5270/1R-001
S$ 219,861
Verified Dealer
2022
MC
Junghans 058/4800.00 New Steel 38.4mm Quartz
Junghans 058/4800.00 Funkuhr Meister Mega für Damen und Herren
S$ 1,229
Verified Dealer
 
DE
Seiko 5 Sports New Steel 38mm Automatic Singapore, Singapore
Seiko 5 Sports Automatic Watch SNKK67K1
S$ 114
Verified Dealer
25
SG
Seiko Grand Seiko SBGL003 Unworn White gold 38.5mm Automatic Singapore, SINGAPORE
TOP
Seiko GRAND SEIKO SBGL003 LIMITED EDITION, WHITE GOLD, CASE...
S$ 62,408
Private Seller
 
SG
Maurice Lacroix Les Classiques Tradition LC6063-PS103-310 Unworn Steel 28mm Automatic
Maurice Lacroix Les Classiques Watch LC6063-PS103-310
S$ 1,935
Verified Dealer
115
US
Rolex GMT-Master II 116710LN New Steel 40mm Automatic
TOP
Rolex GMT-Master II 116710LN NEW 2019
S$ 18,653
Verified Dealer
26
US
Rolex Day-Date 36 128238 New Yellow gold 36mm Automatic Singapore, Singapore
Rolex Day-Date 36
Price on request
Verified Dealer
 
SG
Rolex Milgauss 116400GV Unworn Steel 40mm Automatic
Rolex Milgauss Blue 116400GV Unworn
S$ 12,142
Free shipping
Verified Dealer
24
US
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Pearlmaster 29, new, closing down sale, off. pr.: 78.400...
S$ 67,332
Verified Dealer
30
CH
Patek Philippe Travel Time 5524R-001 Unworn Rose gold 42mm Automatic
Patek Philippe Calatrava 5524R-001
S$ 56,927
Verified Dealer
2022
MC
Tissot T127.410.11.041.00 New Steel 40mm Quartz
Tissot T127.410.11.041.00 Herrenuhr Gentleman Quarz
S$ 569
Verified Dealer
 
DE
Seiko Presage New 40.4mm Singapore, Singapore
Seiko Automatic Presage Watch SRRY028
S$ 520
Verified Dealer
25
SG
Seiko Grand Seiko 9S64OOFO Unworn Rose gold 37.9mm Manual winding Singapore, SINGAPORE
TOP
Seiko GRAND SEIKO SBGW046, LIMITED EDITION FOR 100TH ANNIVERSA...
S$ 58,248
Private Seller
 
SG
Parmigiani Fleurier Tonda PFC231-1200300 Unworn White gold 42mm Automatic
Parmigiani Fleurier Tonda Hémisphères Automatic Watch PFC231-1...
S$ 20,664
Verified Dealer
115
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
TOP
Rolex GMT-Master II Batman NEW 2019 Jubilee Bracelet
S$ 24,825
Verified Dealer
26
US
Rolex Day-Date 36 118135 New Rose gold 36mm Automatic Singapore, Singapore
Rolex Day-Date 36
Price on request
Verified Dealer
 
SG
Rolex Explorer II 216570 Unworn Steel 42mm Automatic
Rolex Explorer II Black 216570 Unworn
S$ 12,918
Free shipping
Verified Dealer
24
US
Rolex Datejust 178288 New Yellow gold 31mm Automatic
TOP
Rolex Datejust 31, new, closing down sale - off. pr.: 37.700 CHF
S$ 34,367
Verified Dealer
30
CH
Breitling Avenger II GMT A32390111C1S2 Unworn Steel 43mm Automatic
Breitling Avenger A32390111C1S2
S$ 3,769
Verified Dealer
2022
MC
Tommy Hilfiger 1781978 New Steel 38mm Quartz
Tommy Hilfiger 1781978 Multifunktions-Damenuhr Ari
S$ 306
Verified Dealer
 
DE
Seiko New Steel Singapore, Singapore
Seiko SARB017J Seiko Alpinist Japan Watch with additional strap
S$ 943
Verified Dealer
25
SG
Orient New Steel 37mm
Orient FAB00003B9
S$ 150
Verified Dealer
5
PL
Corum Admiral's Cup AC-One A277/02647 - 277.101.04/F376 AR12 Unworn Titanium 45mm Automatic
Corum Admiral's Cup AC-One 45 Tides Watch A277/02647 -...
S$ 5,492
Verified Dealer
115
US
Rolex Day-Date 40 228235 New
Rolex Day-Date 40 Sundust 18k Rose Gold G 40mm - 228235
S$ 54,959
Free shipping
Verified Dealer
1536
US
Patek Philippe Annual Calendar 5205G-013 New White gold 40mm Automatic Singapore, Singapore
Patek Philippe Annual Calendar
Price on request
Verified Dealer
 
SG
Rolex Sky-Dweller 326933 Unworn Gold/Steel 42mm Automatic
Rolex Sky-Dweller Two Tone Black 326933 Unworn
S$ 23,556
Free shipping
Verified Dealer
24
US
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine, new, closing down sale, official price: 19.000...
S$ 16,131
Verified Dealer
30
CH
Longines PrimaLuna L8.111.4.87.6 Unworn Steel 26.5mm Automatic
Longines Primaluna L8.111.4.87.6
S$ 1,846
Verified Dealer
2022
MC
Zeppelin 7666-4 New Steel 40mm Automatic
Zeppelin 7666-4 Herren-Automatikuhr LZ127 Graf Zeppelin
S$ 383
Verified Dealer
 
DE
Seiko 5 Sports New Singapore, Singapore
Seiko 5 Sports Automatic SKZ211K1 SKZ211 Mens Watch
S$ 298
Verified Dealer
25
SG
Orient New Steel 42mm
Orient SQC0U003K0
S$ 126
Verified Dealer
5
PL
Maurice Lacroix Masterpiece Cinq Aiguilles MP6507-SS002-112-1 Unworn Steel 40mm Automatic
Maurice Lacroix Masterpiece Watch MP6507-SS002-112-1
S$ 1,935
Verified Dealer
115
US
Devon Tread 1 Tread 1 Version F New Steel 53.3mm Singapore, Singapore
Devon Tread 1 Version F (New)
S$ 32,500
Verified Dealer
 
SG
Rolex Cellini Danaos 4243/8 New Yellow gold Manual winding Singapore, Singapore
Rolex Cellini Danaos
Price on request
Verified Dealer
 
SG
Rolex GMT-Master II 126710BLRO Unworn Steel 40mm Automatic
Rolex GMT-Master II Pepsi 126710BLRO Unworn
S$ 24,776
Free shipping
Verified Dealer
24
US
Rolex Lady-Datejust 179384 New Steel 26mm Automatic
TOP
Rolex Lady-Datejust 26, new, closing down sale, o.p.: 16.700 CHF
S$ 14,026
Verified Dealer
30
CH
Omega Seamaster Aqua Terra 231.13.43.52.06.001 New Steel 43mm Automatic
Omega Seamaster Aqua Terra 150M GMT Chronograph 43 Steel Black...
S$ 8,847
Verified Dealer
851
BE
Omega De Ville Prestige 424.10.27.60.55.001 New Steel 27.4mm Quartz
Omega De Ville Prestige Quartz 27.4 mm Quartz White Mother Of...
S$ 2,758
Free shipping
Verified Dealer
1536
US
Seiko 5 Sports New Steel Automatic Singapore, Singapore
Seiko 5 Sports Automatic Watch SBSA011
S$ 429
Verified Dealer
25
SG
Citizen EM0576-80A New Steel 30mm Quartz
Citizen EM0576-80A Damenuhr Eco-Drive
S$ 229
Verified Dealer
 
DE
Parmigiani Fleurier Tonda PFC231 Unworn Rose gold 42mm Automatic
Parmigiani Fleurier Tonda Hémisphères Automatic Watch PFC231
S$ 24,298
Verified Dealer
115
US
Glashütte Original PanoReserve 6501150104 Unworn Yellow gold 40mm Manual winding Singapore, SINGAPORE
TOP
Glashütte Original 00693
S$ 24,270
Private Seller
 
SG
Rolex Oyster Perpetual 34 114200 New Steel 34mm Automatic Singapore, Singapore
Rolex Oyster Perpetual
Price on request
Verified Dealer
 
SG
Rolex GMT-Master II 126711CHNR Unworn Gold/Steel 40mm Automatic
Rolex GMT-Master II Rootbeer 126711CHNR Unworn
S$ 24,069
Free shipping
Verified Dealer
24
US
Hublot Classic Fusion Ultra-Thin 515.NX.1270.LR New Titanium 45mm Manual winding
TOP
Hublot Classic Fusion Ultra-Thin 45, new, sellout, o.p.:...
S$ 9,818
Verified Dealer
30
CH
Omega Seamaster Aqua Terra 231.92.39.21.04.001 New Titanium 38.5mm Automatic
Omega Seamaster Aqua Terra 150M Goodplanet 38.5 Co-Axial...
S$ 7,616
Verified Dealer
851
BE
Invicta INV8926OB New Steel 40mm Automatic Singapore, Singapore
TOP
Invicta Automatic Pro Diver 200M Black Dial 8926OB Men's Watch
S$ 146
Free shipping
Verified Dealer
879
SG
Seiko 5 New Steel 37mm Automatic Singapore, Singapore
Seiko SNKK13K1 SNKK13 Seiko 5 Gold White Analog Mens Watch
S$ 111
Verified Dealer
25
SG
Cartier Calibre de Cartier Chronograph W7100061 New Steel 42mm Automatic
Cartier Calibre - Grey - Limited Edition /5
S$ 16,640
Verified Dealer
35
IT
Omega Seamaster Aqua Terra 231.23.39.21.52.001 Unworn 38.5mm Automatic
Omega Seamaster Aqua Terra 150m Co-Axial 38.5 mm 231.23.39.21....
S$ 6,553
Verified Dealer
115
US
Breitling Navitimer 01 (46 MM) AB0127211C1A1 New Steel 46mm Automatic
Breitling NAVITIMER 1 B01 CHRONOGRAPH 46
S$ 8,308
Verified Dealer
187
IT
  • 30
  • 60
  • 120

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


You might also be interested in: