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Bell & Ross BR V1 BRV126-ST-HER/SRB New Steel 43mm Automatic
TOP
Bell & Ross BRV126-ST-HER/SRB
S$ 4,685
Verified Dealer
19
HK
Louis Moinet Mecanograph LM-51.70.20.AI/26 New White gold 44mm Automatic
TOP
Louis Moinet Mecanograph - Freedom of Russia
S$ 83,291
Verified Dealer
RU
Hamilton Khaki Pilot Day Date H64615735 New Steel 42mm Automatic
TOP
Hamilton H64615735 Khaki Pilot Day Date
S$ 900
Verified Dealer
19
HK
Audemars Piguet Royal Oak Offshore 26480TI.OO.A027CA.01 New Titanium 42mm
TOP
Audemars Piguet Royal Oak Offshore 42 mm 2019 noveltie...
S$ 43,270
Verified Dealer
45
CH
Rolex Day-Date 36 128238 New Yellow gold 36mm Automatic Singapore, Singapore
TOP
Rolex Day-Date 36
S$ 93,000
Verified Dealer
 
SG
Seiko Astron GPS Solar SAST100G,  Limited Edition, very nice Case number 0050/5000 Unworn Titanium Quartz Singapore, SINGAPORE
TOP
Seiko Astron GPS Solar
S$ 10,624
Private Seller
 
SG
R7253202501 New Steel 31mm Quartz
Relojes Just Cavalli Reloj Just Cavalli Mujer R7253202501
S$ 181
Verified Dealer
7
ES
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407ST.OO.1220ST.01 New Steel 41mm Automatic
Audemars Piguet Royal Oak ultra thin open works stainless steel
Price on request
Free shipping
Verified Dealer
US
Omega Speedmaster 522.20.42.30.06.001 New Gold/Steel Manual winding Singapore, Singapore
Omega Speedmaster Tokyo Olympics 2020 Green Gold
S$ 13,200
Verified Dealer
6
SG
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster 29, new, sell-off, o.p.: 82400...
S$ 79,184
Verified Dealer
39
CH
New Steel 43mm
Memorigin Watch Tourbillon Windows of Life Series Rose Black...
S$ 12,749
Free shipping
Verified Dealer
 
US
Richard Mille RM 07 RM07-01 WG New White gold 45.66mm Automatic Singapore, Singapore
Richard Mille RM07-01 in 18K White Gold Top Diamonds with Red...
Price on request
Verified Dealer
 
SG
Audemars Piguet Royal Oak Offshore Chronograph 26470ST.OO.A027CA.01 Unworn Steel 42mm Automatic
Audemars Piguet Royal Oak Offshore Chronograph Navy
S$ 28,897
Free shipping
Verified Dealer
94
US
Rolex Sky-Dweller 326934 New Steel 42mm Automatic Singapore, Singapore
Rolex Sky-Dweller
S$ 24,600
Verified Dealer
 
SG
Seiko Grand Seiko SBGL003 Unworn White gold 38.5mm Automatic Singapore, SINGAPORE
TOP
Seiko GRAND SEIKO SBGL003 LIMITED EDITION, WHITE GOLD, CASE...
S$ 70,826
Private Seller
 
SG
2000696 New Steel 28mm Quartz
Relojes Lacoste Reloj Lacoste Mujer 2000696
S$ 138
Verified Dealer
7
ES
Breitling Navitimer Heritage A1332412.BF27 Unworn Steel 42mm Automatic
Breitling Navitimer Heritage | FULLSET | A1332412.BF27
S$ 7,214
Verified Dealer
60
DE
NOMOS Tangente 501.S6 New Steel Manual winding Singapore, Singapore
NOMOS Hodinkee Tangente Sport New Set
S$ 4,650
Verified Dealer
6
SG
Rolex Lady-Datejust 179384 New Steel 26mm Automatic
TOP
Rolex Lady-Datejust 26, new, closing sale - off. price: 17.500...
S$ 15,859
Verified Dealer
39
CH
Tissot T127.410.11.051.00 New Steel 40mm Quartz
Tissot Gentleman
S$ 483
Verified Dealer
6052
DE
Mb&f Mb&f x Urwerk Unworn 44mm Manual winding Singapore, Singapore
Mb&f C3H5N3O9 Experiment ZR012 Limited Edition 12 Pcs
Price on request
Verified Dealer
 
SG
Patek Philippe Nautilus 5990/1A-001 Unworn Steel 40.5mm Automatic
Patek Philippe Nautilus Travel Time Chronograph 40mm Steel...
S$ 143,493
Free shipping
Verified Dealer
896
US
Rolex Datejust 126300-0018 New Steel 41mm Automatic Singapore, Singapore
Rolex Datejust
Price on request
Verified Dealer
 
SG
Seiko Grand Seiko 9S64OOFO Unworn Rose gold 37.9mm Manual winding Singapore, SINGAPORE
TOP
Seiko GRAND SEIKO SBGW046, LIMITED EDITION FOR 100TH ANNIVERSA...
S$ 63,743
Private Seller
 
SG
SUOW121 New Plastic 41mm Quartz
Relojes Swatch Reloj Swatch So Fruitti SUOW121
S$ 111
Verified Dealer
7
ES
Oris Carl Brashear 01 771 7744 3185 LS New Bronze 43mm Automatic
Oris Carl Brashear
Price on request
Free shipping
Verified Dealer
31
NL
Piaget Emperador 12336 C 516 Unworn Yellow gold 34mm Automatic
TOP
Piaget Massive Emperador, Original Diamond Set Dial and Bezel
S$ 24,520
Verified Dealer
21
CH
Rolex Lady-Datejust Pearlmaster 81209 New White gold 34mm Automatic
TOP
Rolex Pearlmaster 34, new, closing sale - off. price: 33.200 CHF
S$ 28,840
Verified Dealer
39
CH
Panerai Luminor 1950 3 Days GMT Automatic PAM0441 / PAM1441 New Ceramic 44mm Automatic
TOP
Panerai Luminor 1950 3 Days GMT Automatic Ceramica
S$ 12,662
Verified Dealer
733
NL
Richard Mille RM 011 RM011-03 TPT CA McLaren Limited Edition New Carbon 44.50mm Automatic Singapore, Singapore
Richard Mille RM011-03 McLaren Chronograph Flyback TPT Carbon...
Price on request
Verified Dealer
 
SG
Hamilton Jazzmaster Thinline H38511133 New 42mm Quartz
Hamilton Jazzmaster Thinline Quartz
S$ 514
Verified Dealer
154
IT
Patek Philippe Perpetual Calendar 5940G-010 New White gold 37mm Automatic Singapore, Singapore
Patek Philippe Perpetual Calendar
Price on request
Verified Dealer
 
SG
Glashütte Original PanoReserve 6501150104 Unworn Yellow gold 40mm Manual winding Singapore, SINGAPORE
TOP
Glashütte Original 00693
S$ 22,664
Private Seller
 
SG
NYC New 52mm Quartz
Relojes Adidas Reloj Adidas NYC Hombre ADH6117
S$ 64
Verified Dealer
7
ES
Locman Stealth 0218C09A-CBCBNKS2B Unworn Titanium 46mm Quartz
Locman Stealth 300mt Cronografo Quarz 46 mm
S$ 1,134
Verified Dealer
4201
IT
IWC 536 Unworn Yellow gold 34mm Automatic
TOP
IWC Vintage Hexagonal with Diamonds on Onyx Dial, Full Set, NOS
S$ 12,981
Verified Dealer
21
CH
Hublot Big Bang 41 mm 341.PX.7518.VR.1975 New Rose gold 41mm Automatic
TOP
Hublot Zebra Bang, lim., new, closing sale - off. price:...
S$ 31,724
Verified Dealer
39
CH
Rado True R27832012 New Ceramic 48mm Quartz
Rado True Chronograph Men's Watch
S$ 970
Free shipping
Verified Dealer
524
US
Richard Mille RM 011 RM011-03 CA TPT New Carbon 44.50mm Automatic Singapore, Singapore
Richard Mille RM011-03 Chronograph Flyback in Black TPT Carbon
Price on request
Verified Dealer
 
SG
Ball Engineer Hydrocarbon DM2118B-SCJ-BK New Steel 40mm Automatic
TOP
Ball Engineer Hydrocarbon Original 40mm Automatic
S$ 4,604
Verified Dealer
44
NL
Tudor Glamour Double Date 57000 New Steel 42mm Automatic Singapore, Singapore
Tudor Glamour Double Date
Price on request
Verified Dealer
 
SG
Seiko 5 Unworn Steel 37mm Automatic Singapore, SINGAPORE
Seiko 5 Automatic Blue Dial SNKA05K1
S$ 122
Private Seller
SG
YLS203 New Steel 33mm Quartz
Relojes Swatch Reloj Swatch Brisebleue YLS203
S$ 117
Verified Dealer
7
ES
Tudor Style 12700-0012 New Steel 41mm
Tudor Style 12700-0012
S$ 2,726
Verified Dealer
2136
MC
Girard Perregaux 4961 Unworn Rose gold 27mm Manual winding
TOP
Girard Perregaux Rose Gold 200y Anniversary Limited Edition 1991
S$ 6,491
Verified Dealer
21
CH
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon, new, sell-off, off. price:...
S$ 108,031
Verified Dealer
39
CH
Zeno-Watch Basel 91026-5030Q New Quartz
Zeno-Watch Basel -Watch Herrenuhr Bling 1 Chronograph 91026-50...
S$ 787
Verified Dealer
1336
LU
Richard Mille RM 030 Unworn Ceramic 42.7mm Automatic Singapore, Singapore
Richard Mille RM030 White Ceramic ATZ TI Japan Limited Edition...
Price on request
Verified Dealer
 
SG
Patek Philippe Nautilus 5726A-001 Unworn Steel 40mm Automatic
TOP
Patek Philippe Nautilus Annual Calendar Mondphase Ref. 5726A-001
S$ 107,282
Verified Dealer
496
DE
Tudor 20310 New Steel 41mm Automatic Singapore, Singapore
Tudor Diamond Chronograph
Price on request
Verified Dealer
 
SG
F.P.Journe Elegante Unworn Titanium Quartz Singapore, Singapore
F.P.Journe 48mm Elegante Titalyt
S$ 21,089
Private Seller
 
SG
TF3399L11M New
Relojes Time Force Reloj Time Force Fantasy Alexia Mujer...
S$ 193
Verified Dealer
7
ES
Omega Seamaster Planet Ocean 215.32.44.21.01.001 New Steel 43.5mm Automatic
Omega Seamaster Planet Ocean 43,5 215.32.44.21.01.001
S$ 6,158
Verified Dealer
2136
MC
IWC 3279 Unworn Steel 32mm Automatic
TOP
IWC Tonneau Shaped Automat, Steel, NOS, Full Set
S$ 4,327
Verified Dealer
21
CH
Breitling Transocean Chronograph 38 A4131053/C862 New Steel 38mm Automatic
TOP
Breitling Transocean Chronograph 38, closing sale - off. pr....
S$ 7,926
Verified Dealer
39
CH
Hublot Classic Fusion 45, 42, 38, 33 mm 511.NX.1170.LR New Titanium 45mm Automatic Singapore, Singapore
Hublot Classic Fusion 45mm in Titanium Ref: 511.NX.1170.LR
S$ 7,875
Verified Dealer
27
SG
Audemars Piguet Royal Oak Offshore Chronograph 26405CE.OO.A002CA.02 New Ceramic 44mm Automatic Singapore, Singapore
Audemars Piguet Royal Oak Offshore Chronograph in Black...
Price on request
Verified Dealer
 
SG
Rado Coupole R22864032    UPC New Steel 42mm Quartz
Rado Coupole Men's Watch
S$ 1,089
Free shipping
Verified Dealer
524
US
Tudor Glamour Date 51000 New Steel Automatic Singapore, Singapore
Tudor Glamour Date
Price on request
Verified Dealer
 
SG
U-Boat U-1001 New Titanium 55mm Automatic Singapore, Singapore
U-Boat U-1001 Limited Edition 78/1001
S$ 4,800
Private Seller
SG
2519252062 New Steel 25mm Quartz
Relojes Breil Reloj Breil Mujer 2519252062
S$ 140
Verified Dealer
7
ES
IWC Portuguese Chronograph IW390303 New Steel 42mm Automatic
IWC Portugieser Chronograph Classic Automatic Blue Dial Men's Wa
S$ 13,555
Free shipping
Verified Dealer
1839
US
Audemars Piguet Royal Oak Chronograph 25860ST.OO.1110ST.05 Unworn Steel 39mm Automatic
Audemars Piguet Royal Oak Chronograph 39 Kasparov white dial
S$ 32,077
Verified Dealer
12
CH
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine chronograph 35, new, closing sale - o.p.:...
S$ 17,301
Verified Dealer
39
CH
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.


Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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