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Vacheron Constantin Overseas Automatic
TOP
Vacheron Constantin Overseas Automatic
S$ 24,446
Seller
Ronald Grob, Exklusive Zeitmesser
168
CH
Doxa GRANDE METRE BLUE PLANET LIMITED EDITION 800PCS WORLD
TOP
Doxa GRANDE METRE BLUE PLANET LIMITED EDITION 800PCS WORLD
S$ 4,778
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
172
PL
Seiko Limited Edition Presage Cocktail Fuyugeshiki Men's SRPC97J1
TOP
Seiko Limited Edition Presage Cocktail Fuyugeshiki Men's SRPC97J1
S$ 723
Seller
Diligence#1 International Distribution Inc.
PH
Seiko Limited Edition Presage Power Res Fuyugeshiki Men's...
TOP
Seiko Limited Edition Presage Power Res Fuyugeshiki Men's...
S$ 793
Seller
Diligence#1 International Distribution Inc.
PH
Seiko Premier Kinetic Perpetual Date
Seiko Premier Kinetic Perpetual Date
S$ 560
Seller
ETI International Consulting
 
SG
Omega Moonwatch Speedmaster APOLLO XVII  45th Anniversary
TOP
Omega Moonwatch Speedmaster APOLLO XVII 45th Anniversary
Price on request
Seller
SORELLE RONCO
994
IT
Cartier Calibre Diver Wsca0010
TOP
Cartier Calibre Diver Wsca0010
S$ 8,380
Seller
Mall of the Watch
957
MC
Tissot Seastar 1000
Tissot Seastar 1000
S$ 850
Seller
Private Seller
SG
Rado 56-H Chronometre, 1st Version, Very Rare
TOP
Rado 56-H Chronometre, 1st Version, Very Rare
S$ 10,857
Seller
Plus Ultra AG
5
CH
Davidoff Men's Very Zino (Self-Winding), 10009
TOP
Davidoff Men's Very Zino (Self-Winding), 10009
S$ 1,250
Seller
Private Seller
 
SG
Bell & Ross Vintage 126XL  Limited Edition
TOP
Bell & Ross Vintage 126XL Limited Edition
S$ 11,818
Seller
Fernando Monge SA
141
ES
Richard Mille RM 30 Rose Gold
Richard Mille RM 30 Rose Gold
S$ 161,000
Seller
Private Seller
SG
Rolex Daytona
Rolex Daytona
S$ 44,800
Seller
Private Seller
SG
Glashütte Original PanoReserve
Glashütte Original PanoReserve
S$ 8,000
Seller
Private Seller
SG
Glycine Airman World Timer GMT
Glycine Airman World Timer GMT
S$ 1,330
Seller
Private Seller
SG
U-Boat U-1001 Limited Edition 78/1001
U-Boat U-1001 Limited Edition 78/1001
S$ 4,800
Seller
Private Seller
SG
Glycine Combat Chronograph
Glycine Combat Chronograph
S$ 1,450
Seller
Private Seller
SG
Rolex Yacht-Master
Rolex Yacht-Master
S$ 11,000
Seller
Private Seller
SG
Seiko Alpinist SARB0017 (new in box)
Seiko Alpinist SARB0017 (new in box)
S$ 950
Seller
Private Seller
SG
Seiko Presage Power Reserve
Seiko Presage Power Reserve
S$ 680
Seller
ETI International Consulting
 
SG
Chopard Happy Sport Snowflake White gold and steel
TOP
Chopard Happy Sport Snowflake White gold and steel
S$ 10,277
Seller
Fernando Monge SA
141
ES
Jaeger-LeCoultre Amvox5 World Chronoraph
Jaeger-LeCoultre Amvox5 World Chronoraph
S$ 28,800
Seller
Private Seller
SG
Baume & Mercier Promesse Round S SST ST QZ MPS
Baume & Mercier Promesse Round S SST ST QZ MPS
S$ 3,999
Seller
Private Seller
SG
A. Lange & Söhne Grand Lange 1
A. Lange & Söhne Grand Lange 1
S$ 39,500
Seller
Private Seller
SG
Seiko Grand Seiko SBGA211 SNOWFLAKE
Seiko Grand Seiko SBGA211 SNOWFLAKE
S$ 8,300
Seller
Private Seller
 
SG
Rolex Datejust Pearlmaster
TOP
Rolex Datejust Pearlmaster
S$ 31,590
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Hublot Iconic Big Bang Earl Grey Steel ref 342.ST.5010.LR Watch
TOP
Hublot Iconic Big Bang Earl Grey Steel ref 342.ST.5010.LR Watch
S$ 20,903
Free shipping
Seller
Ye Olde Timekeepers, Inc.
21
US
Omega Constellation Quartz
Omega Constellation Quartz
S$ 4,000
Seller
Private Seller
SG
Omega AQUA TERRA 150M OMEGA CO-AXIAL MASTER CHRONOMETER 41 MM
Omega AQUA TERRA 150M OMEGA CO-AXIAL MASTER CHRONOMETER 41 MM
S$ 5,660
Seller
Private Seller
 
SG
Omega Speedmaster Moonwatch Professional Chronograph | 42MM
TOP
Omega Speedmaster Moonwatch Professional Chronograph | 42MM
S$ 5,489
Seller
Juwelier van Willegen
64
NL
Breguet Classique
Breguet Classique
S$ 55,555
Seller
Private Seller
SG
Omega Speedmaster Professional Moonwatch First Omega In Space
Omega Speedmaster Professional Moonwatch First Omega In Space
S$ 5,280
Seller
The Time Co.
SG
Chopard Mille Miglia GTXL Chronograph, Split-second
TOP
Chopard Mille Miglia GTXL Chronograph, Split-second
S$ 11,900
Seller
Private Seller
SG
Ulysse Nardin Marine Chronometer Torpilleur
TOP
Ulysse Nardin Marine Chronometer Torpilleur
S$ 7,083
Seller
CANTELI JOYEROS SL
22
ES
Breguet Reine de Naples
TOP
Breguet Reine de Naples
S$ 30,750
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Montblanc 1858 Geosphere
TOP
Montblanc 1858 Geosphere
S$ 6,324
Seller
WatchesofMayfair.com
501
UK
Epos Oeuvre D'Art 3429
Straight from the manufacturer
Epos Oeuvre D'Art 3429
S$ 3,273
Seller
EPOS Uhren
Graham Tourbillograph Silverstone Retail 112.000,-
TOP
Graham Tourbillograph Silverstone Retail 112.000,-
S$ 57,709
Seller
Juwelier Pieter Jacobs
185
NL
Omega Seamaster Aqua Terra 150M Master Co-Axial  | 41MM
TOP
Omega Seamaster Aqua Terra 150M Master Co-Axial | 41MM
S$ 6,535
Seller
Juwelier van Willegen
64
NL
Jaeger-LeCoultre Reverso Classic Small/ An Lager/In Stock
TOP
Jaeger-LeCoultre Reverso Classic Small/ An Lager/In Stock
S$ 6,514
Seller
Ronald Grob, Exklusive Zeitmesser
168
CH
Edox Les Bémonts  in Box with Warranty
Edox Les Bémonts in Box with Warranty
S$ 1,100
Seller
Private Seller
 
SG
Omega Speedmaster Professional Moonwatch Hesalite
Omega Speedmaster Professional Moonwatch Hesalite
S$ 4,980
Seller
The Time Co.
SG
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
S$ 23,558
Seller
CANTELI JOYEROS SL
22
ES
Chaumet Liens
TOP
Chaumet Liens
S$ 2,788
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Arnold & Son Tourbillon Chronometer No.36
TOP
Arnold & Son Tourbillon Chronometer No.36
S$ 32,412
Seller
WatchesofMayfair.com
501
UK
TAG Heuer Carrera Calibre 36
TAG Heuer Carrera Calibre 36
S$ 7,000
Seller
Private Seller
 
SG
Epos Sophistiquée 3424SK
Straight from the manufacturer
Epos Sophistiquée 3424SK
S$ 2,917
Seller
EPOS Uhren
Cartier Tank Solo
TOP
Cartier Tank Solo
S$ 4,385
Seller
Chase Hattan
30
UK
Breitling CHRONOMAT 44 GMT AUTOMATIC AB042011
TOP
Breitling CHRONOMAT 44 GMT AUTOMATIC AB042011
S$ 9,060
Free shipping
Seller
RIVIERAWATCH
103
FR
Seiko SNZF17K1
Seiko SNZF17K1
S$ 209
Free shipping
Seller
RedSol Pte Ltd
10
SG
Ming GMT Blue Limited 125 Pieces
Ming GMT Blue Limited 125 Pieces
S$ 3,880
Seller
The Time Co.
SG
Ulysse Nardin Marine Dive
TOP
Ulysse Nardin Marine Dive
S$ 9,139
Seller
CANTELI JOYEROS SL
22
ES
Breguet Classique
TOP
Breguet Classique
S$ 37,754
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Omega Speedmaster Professional Moonwatch
TOP
Omega Speedmaster Professional Moonwatch
S$ 5,660
Seller
WatchesofMayfair.com
501
UK
Zenith El Primero 410 Limited Edition 88/500
Zenith El Primero 410 Limited Edition 88/500
S$ 11,500
Seller
Private Seller
 
SG
Epos Sophistiquée 3423SK
Straight from the manufacturer
Epos Sophistiquée 3423SK
S$ 2,838
Seller
EPOS Uhren
Tissot Le Locle
TOP
Tissot Le Locle
S$ 677
Seller
First Advanced Watches
55
ES
IWC Pilot Chronograph limited The Last Flight 8000ht
TOP
IWC Pilot Chronograph limited The Last Flight 8000ht
S$ 15,020
Free shipping
Seller
RIVIERAWATCH
103
FR
Seiko SKX009K2
Seiko SKX009K2
S$ 314
Free shipping
Seller
RedSol Pte Ltd
10
SG
A. Lange & Söhne Datograph Up Down
A. Lange & Söhne Datograph Up Down
S$ 89,500
Seller
The Time Co.
SG
Franck Muller Vanguard
Franck Muller Vanguard
S$ 19,200
Seller
s.t watch
SG
Jaquet-Droz Legend  Geneva lim., no. 1/8
TOP
Jaquet-Droz Legend Geneva lim., no. 1/8
S$ 25,917
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
S$ 82,152
Seller
WatchesofMayfair.com
501
UK
Armani emperior armani
Armani emperior armani
S$ 240
Seller
Private Seller
 
SG
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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