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TOP
TAG Heuer WAY131S.BA0748
S$ 1,670
Verified Dealer
7
HK
TOP
Omega 123.10.38.22.01.001 CONSTELLATION
S$ 7,909
Verified Dealer
7
HK
TOP
Bulgari BVLGARI DIAGONO SCUBA DP41 S SD
S$ 6,293
Verified Dealer
7
HK
TOP
Omega 311.92.44.51.01.004 Speedmaster Professional Moonwatch
S$ 12,397
Verified Dealer
7
HK
Omega Seamaster Planet Ocean 39,5mm unworn box papers
S$ 7,282
Verified Dealer
384
DE
B.R.M . V8-44-GULF Limited Edition
S$ 9,320
Verified Dealer
720
BE
NOMOS Tetra 27 Karat Neuware
S$ 2,185
Verified Dealer
171
DE
Rolex Datejust 31 Ref. 178274
S$ 10,964
Verified Dealer
343
NL
Rado Hyperchrome Black Dial Steel & Gold Tone Men's Watch...
S$ 1,059
Verified Dealer
410
US
Rolex Two-Tone Datejust 41 White Dial Jubilee Bracelet 126333 NEW
S$ 17,246
Verified Dealer
292
US
Gucci G-Timeless Red MOP Dial Red Leather 29mm Women's Watch...
S$ 1,003
Free shipping
Verified Dealer
90
US
TAG Heuer Formula 1 Quartz Chronograph Steel & Ceramic
S$ 1,237
Verified Dealer
MY
TOP
Glashütte Original 00693
S$ 28,283
Private Seller
 
SG
Meistersinger Singular Silver Dial Cronograph LAutomatic Men's...
S$ 2,256
Free shipping
Verified Dealer
409
US
Meistersinger Lunascope Blue Dial Brown Leather Strap LS908
S$ 3,908
Verified Dealer
720
BE
Rolex Sea-Dweller Deepsea 126660 Black Dial Unworn
S$ 21,129
Verified Dealer
217
UK
TOP
Seiko GRAND SEIKO SBGW046, LIMITED EDITION FOR 100TH ANNIVERSA...
S$ 36,768
Private Seller
 
SG
TOP
Seiko GRAND SEIKO SBGL003 LIMITED EDITION, WHITE GOLD, CASE...
S$ 43,839
Private Seller
 
SG
TOP
Seiko GRAND SEIKO SBGW008 IN YELLOW GOLD, ONE OF GS CLASSIC
S$ 26,869
Private Seller
 
SG
TOP
Seiko Astron GPS Solar
S$ 9,899
Private Seller
 
SG
Omega Speedmaster Professional Moonwatch Ref. 311.30.42.30.01...
S$ 6,109
Verified Dealer
343
NL
Omega Speedmaster HB-SIA Co-Axial GMT Chronograph
S$ 10,150
Verified Dealer
5311
DE
Hamilton Linwood Chronograph Day Date Stainless Steel Automati...
S$ 1,273
Free shipping
Verified Dealer
409
US
Hublot Classic Fusion Titanium Blue Dial Automatic 45mm
S$ 9,476
Verified Dealer
720
BE
Oris Aquis Date Stahl Automatik Armband Kautschuk 43mm...
S$ 2,208
Verified Dealer
1110
DE
Tudor UNWORN 2019 Black Bay GMT "Pespsi" 79830RB, Box & Papers
S$ 6,013
Verified Dealer
131
UK
Rolex Oyster Perpetual 34mm
S$ 6,624
Verified Dealer
354
UK
Parmigiani Fleurier Kalpa Hebdomadaire Grille 8 days power...
Price on request
Verified Dealer
RU
Hublot Classic Fusion Quartz Carbon Dial
S$ 6,657
Verified Dealer
81
DE
Cartier Tank Ref. W5200025
S$ 6,422
Verified Dealer
343
NL
Eterna Adventic GMT Manufactur 7661.41.46.1702
S$ 2,177
Verified Dealer
221
DE
Rolex Datejust 31 Rolesor Everose Fluted / Jubilee / Pink Roman -
S$ 13,152
Verified Dealer
376
JP
Omega Seamaster Aqua Terra 150M Co-Axial 38.5 mm Diamond Bezel...
S$ 12,045
Verified Dealer
720
BE
Sinn traditional chronograph 356 PILOT bracelet NEW
S$ 2,647
Verified Dealer
627
LI
Harry Winston Haute Horology Midnight Minute Repeater Men's...
S$ 210,694
Free shipping
Verified Dealer
331
US
Panerai Luminor Marina Automatic Black Dial Men Swiss Watch...
S$ 8,131
Free shipping
Verified Dealer
90
US
Longines Saint-Imier Automatic L2.752.4.52.6 ungetragen
S$ 3,336
Verified Dealer
588
DE
Eterna Eternity Adventic 2971.41.46.1704
S$ 677
Verified Dealer
666
US
NOMOS Ahoi Atlantik 552
S$ 3,743
Verified Dealer
4325
DE
IWC Pilot's - Mark XVIII IW326802
S$ 5,975
Verified Dealer
1286
MC
Hamilton Jazzmaster Automatic Silver Dial Stainless steel...
S$ 923
Verified Dealer
376
JP
Breitling Transocean Chronograph Unitime Pilot Steel NEW
S$ 9,382
Verified Dealer
720
BE
Hublot Spirit Of Big Bang Chronograph 45mm 601.mx.0138.rx FULL...
S$ 43,344
Free shipping
Verified Dealer
380
US
Rado Esenza Touch Jubile Women's Watch
S$ 3,229
Free shipping
Verified Dealer
331
US
Rolex Datejust 126283
S$ 23,413
Free shipping
Verified Dealer
279
US
Pryngeps Jamaica Suond Del 1995 Perfetto Con Box E Doc
S$ 227
Verified Dealer
90
IT
Rolex Datejust 41 Blue Dial Automatic Men's Watch - 126300
S$ 11,892
Free shipping
Verified Dealer
1156
US
Citizen Elegant Eco Drive Satellite Wave CC9030-00E
S$ 1,872
Verified Dealer
4325
DE
Zeno-Watch Basel Retro Godat II automatic Chronograph Date, 44mm
S$ 2,660
Verified Dealer
69
DE
Hamilton Jazzmaster Automatic Black Dial Stainless Steel Men's...
S$ 904
Verified Dealer
376
JP
IWC Portugieser 7 Days Power Reserve - NEW
S$ 15,585
Verified Dealer
720
BE
A. Lange & Söhne 1815 Up Down 39mm 234.032
S$ 35,340
Free shipping
Verified Dealer
380
US
Jaeger-LeCoultre Amvox5 World Chronoraph
S$ 28,800
Private Seller
SG
Ball Engineer Master II Diver Worldtime Limited Edition 1000 Pcs
S$ 2,450
Verified Dealer
90
SG
Eberhard & Co. Chrono4 31047.5
S$ 2,637
Verified Dealer
666
US
Omega Seamaster Planet Ocean 600M Co-Axial 39.5 Master...
S$ 5,797
Free shipping
Verified Dealer
1156
US
Davosa Ternos Professional 300m Limited Edition 161.559.51
S$ 1,862
Verified Dealer
4325
DE
TOP
Rolex Lady-Datejust 26
S$ 25,247
Verified Dealer
24
CH
Hublot Classic Fusion 45 Titanium / Racing Grey - 511.NX.7071.LR
S$ 7,443
Verified Dealer
376
JP
Hublot Classic Fusion Blue Dial Automatic 42mm
S$ 10,573
Verified Dealer
720
BE
Rolex Milgauss 116400 Black Venom - Limited Edition /10
S$ 15,506
Verified Dealer
27
IT
Rolex Yacht-Master
S$ 11,000
Private Seller
SG
Omega Constellation Quartz Full Set UNWORN
S$ 1,780
Verified Dealer
90
SG
U-Boat U-1001 Limited Edition 78/1001
S$ 4,800
Private Seller
SG
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.