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TOP
Patek Philippe Twenty-4 Edelstahl Ref. 4910/10A-001 Zifferblat...
S$ 16,005
Verified Dealer
458
DE
TOP
Cartier WJCL0013 CLE DE CARTIER WATCH
S$ 24,782
Verified Dealer
12
HK
TOP
Cartier W1556217 ROTONDE DE CARTIER
S$ 49,255
Verified Dealer
12
HK
TOP
Vacheron Constantin 47040/000R-9666 Overseas
S$ 34,834
Verified Dealer
12
HK
Cartier Tank Solo XL Rose Gold Automatic Unworn Set 2019
S$ 8,950
Verified Dealer
9
SG
Patek Philippe Nautilus 5711/1A Blue
S$ 100,101
Free shipping
Verified Dealer
6
US
TOP
Seiko Astron GPS Solar
S$ 10,427
Private Seller
 
SG
Richard Mille RM 07-02 Green Sapphire
S$ 1,388,000
Verified Dealer
 
SG
TAG Heuer Carrera Calibre HEUER 01
S$ 10,160
Verified Dealer
78
IT
Omega Speedmaster 329.32.44.51.06.001
S$ 7,887
Verified Dealer
1833
MC
Patek Philippe Calatrava
Price on request
Verified Dealer
 
US
A. Lange & Söhne Richard Lange White Gold Boutique Edition
S$ 39,623
Verified Dealer
71
US
Zenith Chrono Master El Primero
S$ 9,695
Verified Dealer
10
IT
Omega Seamaster 1948 70th Anniversary Small Seconds Unworn Set
S$ 8,850
Verified Dealer
9
SG
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407
S$ 120,955
Free shipping
Verified Dealer
6
US
TOP
Seiko GRAND SEIKO SBGL003 LIMITED EDITION, WHITE GOLD, CASE...
S$ 44,489
Private Seller
 
SG
Richard Mille RM 035-02 Rafael Nadal Automatic Quartz TZP
S$ 266,000
Verified Dealer
 
SG
TAG Heuer Carrera Calibre 1887 Automatic
S$ 4,741
Verified Dealer
78
IT
TOP
Seiko GRAND SEIKO SBGW046, LIMITED EDITION FOR 100TH ANNIVERSA...
S$ 41,709
Private Seller
 
SG
Rolex Daytona 6264 Gold Paul Newman
S$ 1,159,816
Verified Dealer
1833
MC
Hublot Big Bang 44 mm
S$ 27,111
Verified Dealer
 
US
Locman Change One
S$ 387
Verified Dealer
10
IT
Omega Speedmaster Tokyo Olympics 2020 Green Gold
S$ 13,500
Verified Dealer
9
SG
Rolex Submariner Date Green Hulk 116610LV
S$ 20,436
Free shipping
Verified Dealer
6
US
Rolex Oyster Perpetual Datejust 31mm Ref. 178273
S$ 14,057
Verified Dealer
199
DE
Rolex Oyster Perpetual Submariner 116610LN
S$ 16,000
Verified Dealer
 
SG
TAG Heuer Aquaracer 300M Calibre 16 Automatik Chronograph 43mm
S$ 4,234
Verified Dealer
78
IT
Rolex 2019 Rolex GMT Master II Root Beer Rose Gold 40mm 126711...
S$ 24,085
Verified Dealer
311
US
Breitling Avenger V17311101B1W1
S$ 4,949
Verified Dealer
1833
MC
Patek Philippe Annual Calendar Chronograph
Price on request
Verified Dealer
 
US
TOP
Glashütte Original 00693
S$ 24,330
Private Seller
 
SG
Tudor : Pelagos Chronometer : 25600TB : Titanium : NEW
S$ 5,005
Verified Dealer
US
Rolex Submariner Date Two-Tone Black 116613LN
S$ 18,768
Free shipping
Verified Dealer
6
US
Tissot T-Touch Expert
S$ 1,050
Verified Dealer
10
IT
Patek Philippe 5990 Nautilus Steel with Custom Baguette Diamonds
S$ 271,000
Verified Dealer
 
SG
Breitling Aviator 8 Automatic 41 Curtiss Warhawk
S$ 4,253
Verified Dealer
78
IT
Rolex Oyster Perpetual Datejust 41mm Rhodium Jubilee
S$ 14,830
Verified Dealer
BE
Breitling Chronospace M78367101B1W1
S$ 5,567
Verified Dealer
1833
MC
Patek Philippe Gondolo
Price on request
Verified Dealer
 
US
Glashütte Original Senator Chronograph 1-39-31-34-42-04
S$ 7,230
Verified Dealer
21
US
Audemars Piguet Royal Oak Offshore 42mm Titanium NEW 26480ti.o...
S$ 42,960
Free shipping
Verified Dealer
660
US
Rolex Datejust 41mm Wimbledon Dial Fluted Bezel 126334
S$ 14,807
Free shipping
Verified Dealer
6
US
BNIB Rolex 228206 DayDate 40MM DD40 Platinum Ice Blue Quadrant...
S$ 71,421
Free shipping
Verified Dealer
24
US
Patek Philippe Nautilus 5719/10G-010 White Gold Full Diamonds
S$ 566,000
Verified Dealer
 
SG
TAG Heuer Carrera
S$ 2,202
Verified Dealer
78
IT
Franck Muller Vanguard Racing
S$ 9,454
Verified Dealer
211
US
Breitling Superocean A17367D81C1A1
S$ 4,175
Verified Dealer
1833
MC
TOP
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
S$ 18,542
Verified Dealer
792
BE
Seiko "Solar" manual wind 17 jws, mint condition, May 1969
S$ 124
Verified Dealer
 
HR
Rado Centrix
S$ 1,523
Verified Dealer
123
ES
Rolex Submariner No Date 114060
S$ 12,511
Free shipping
Verified Dealer
6
US
Franck Muller Master Square
S$ 12,443
Verified Dealer
 
US
Rolex Oyster Perpetual Datejust II Blue Dial Diamond Index 126334
S$ 16,000
Verified Dealer
 
SG
TAG Heuer Aquaracer Automatic 43mm
S$ 2,709
Verified Dealer
78
IT
Junghans Meister Kalender englisch -SAPPHIRE CRYSTAL-
S$ 3,016
Verified Dealer
2420
DE
TAG Heuer Carrera CAR5A91.FT6162 Senna Edition
S$ 18,402
Verified Dealer
1833
MC
Breitling Bentley Continental GT3 Carbon Dial Titanium Limited...
S$ 12,139
Verified Dealer
792
BE
Omega Speedmaster '57 Co‑Axial Chronograph 41.5 mm Automatic...
S$ 7,895
Free shipping
Verified Dealer
1401
US
Seiko 5 Sports
S$ 285
Verified Dealer
19
SG
Rolex Explorer II Polar White 216570
S$ 12,859
Free shipping
Verified Dealer
6
US
Richard Mille Chronograph Baby Blue Ceramic Last Edition
Price on request
Verified Dealer
 
AE
Patek Philippe 5980/1400G-010 Nautilus White Gold Diamond
S$ 883,000
Verified Dealer
 
SG
TAG Heuer Formula 1
S$ 1,412
Verified Dealer
78
IT
Junghans Meister Kalender -SAPHIRGLAS-
S$ 2,938
Verified Dealer
2420
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.