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Ebel 3157H29/80900300
TOP
Ebel 3157H29/80900300
S$ 16,840
Free shipping
Seller
Deluxe ( Asia ) Ltd
34
HK
B.R.M V18-48-TN-CAP-AR
TOP
B.R.M V18-48-TN-CAP-AR
S$ 6,384
Free shipping
Seller
Solexport International
MU
Patek Philippe Patek 5213G Minute Repeater Retrograde Perpetual
TOP
Patek Philippe Patek 5213G Minute Repeater Retrograde Perpetual
S$ 691,764
Seller
Chad Warrick
5
US
Hublot Big Bang Unico Sapphire Baguettes 45 mm - Limited
TOP
Hublot Big Bang Unico Sapphire Baguettes 45 mm - Limited
S$ 129,995
Seller
WatchesofMayfair.com
293
UK
Breguet Type XXI Flyback
TOP
Breguet Type XXI Flyback
S$ 14,094
Free shipping
Seller
Sense of Time
33
LV
Rado D-Star 200 Automatic
TOP
Rado D-Star 200 Automatic
S$ 2,419
Seller
Juwelier Gabriel
7
DE
Audemars Piguet Royal Oak Selfwinding in 18-carat yellow gold
TOP
Audemars Piguet Royal Oak Selfwinding in 18-carat yellow gold
S$ 48,085
Seller
Fino Pte Ltd
SG
U-Boat Limited Edition Automatic Chimera Bronze
TOP
U-Boat Limited Edition Automatic Chimera Bronze
S$ 9,778
Seller
Watch Works
13
US
Porsche Design Huawei Smartwatch - EU
Straight from the manufacturer
Porsche Design Huawei Smartwatch - EU
S$ 821
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Omega Men's 31192445101003 Speedmaste CO-AXIAL Chrono  44,25 MM
TOP
Omega Men's 31192445101003 Speedmaste CO-AXIAL Chrono 44,25 MM
S$ 11,771
Seller
Helvetic Time AG - HarveyStore.com
871
CH
Hublot Classic Fusion Chronograph inkl. 19% Mwst.
TOP
Hublot Classic Fusion Chronograph inkl. 19% Mwst.
S$ 17,410
Seller
Helmut Seidl GmbH
6
DE
Audemars Piguet Royal Oak Offshore Summer edition  26408OR.OO....
TOP
Audemars Piguet Royal Oak Offshore Summer edition 26408OR.OO....
S$ 70,233
Seller
TimeWorld
24
CH
Hublot Big Bang Unico Magic Sapphire
TOP
Hublot Big Bang Unico Magic Sapphire
S$ 71,017
Free shipping
Seller
WatchesofMayfair.com
293
UK
Seiko Premier Kinetic Perpetual
TOP
Seiko Premier Kinetic Perpetual
S$ 1,109
Seller
WatchNation Limited
32
UK
Panerai RADIOMIR 1940 3 DAYS GMT PAM570 Limited 300 ex
TOP
Panerai RADIOMIR 1940 3 DAYS GMT PAM570 Limited 300 ex
S$ 36,312
Free shipping
Seller
RIVIERAWATCH
63
FR
Eterna 1948 Manufacture
TOP
Eterna 1948 Manufacture
S$ 2,121
Seller
Juwelier Gabriel
7
DE
Frederique Constant Slimline Gents Small Seconds
Straight from the manufacturer
Frederique Constant Slimline Gents Small Seconds
S$ 1,152
BrandBoutique Member
Frederique Constant SA
Cartier Ballon Bleu Diamond
TOP
Cartier Ballon Bleu Diamond
S$ 33,251
Seller
AJ Watches
71
US
Chopard Two O Ten Tycoon Chronograph
TOP
Chopard Two O Ten Tycoon Chronograph
S$ 73,034
Seller
Melvyn Franks Luxury Watches
5
US
Porsche Design Huawei Smartwatch -UK
Straight from the manufacturer
Porsche Design Huawei Smartwatch -UK
S$ 821
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Omega Men's 220.22.41.21.02.001 Seamaster Automatic Watch
TOP
Omega Men's 220.22.41.21.02.001 Seamaster Automatic Watch
S$ 9,111
Seller
Helvetic Time AG - HarveyStore.com
871
CH
IWC Portuguese Perpetual Calendar
TOP
IWC Portuguese Perpetual Calendar
S$ 48,035
Free shipping
Seller
WatchesofMayfair.com
293
UK
Linde Werdelin SpidoSpeed Gold
Straight from the manufacturer
Linde Werdelin SpidoSpeed Gold
S$ 55,265
BrandBoutique Member
Linde Werdelin LTD
Hublot Big Bang Carbon Bezel Baguette 24000€ HT
TOP
Hublot Big Bang Carbon Bezel Baguette 24000€ HT
S$ 47,753
Free shipping
Seller
RIVIERAWATCH
63
FR
Ulysse Nardin Marine Regatta  Artemis Racing Limited
TOP
Ulysse Nardin Marine Regatta Artemis Racing Limited
Price on request
Free shipping
Seller
Sense of Time
33
LV
Frederique Constant Slimline Moonphase Stars Manufacture
Straight from the manufacturer
Frederique Constant Slimline Moonphase Stars Manufacture
S$ 7,122
BrandBoutique Member
Frederique Constant SA
Cartier La Dona WE60086I 18K Pink Gold Ladies Watch(17418)
TOP
Cartier La Dona WE60086I 18K Pink Gold Ladies Watch(17418)
S$ 25,275
Seller
Chronostore
122
US
Chopard Diamond Cuff
TOP
Chopard Diamond Cuff
S$ 33,245
Seller
Melvyn Franks Luxury Watches
5
US
Porsche Design Chronograph Titanium Limited Edition
Straight from the manufacturer
Porsche Design Chronograph Titanium Limited Edition
S$ 8,208
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Rolex Sky-Dweller
Rolex Sky-Dweller
S$ 22,615
Seller
Private Seller
SG
A. Lange & Söhne Zeitwerk
TOP
A. Lange & Söhne Zeitwerk
S$ 83,005
Seller
WatchesofMayfair.com
293
UK
Linde Werdelin SpidoSpeed Titanium
Straight from the manufacturer
Linde Werdelin SpidoSpeed Titanium
S$ 29,360
BrandBoutique Member
Linde Werdelin LTD
Chopard Two O Ten Sport Chronograph inkl.19% Mwst.(1)
TOP
Chopard Two O Ten Sport Chronograph inkl.19% Mwst.(1)
S$ 15,669
Seller
Helmut Seidl GmbH
6
DE
Ulysse Nardin Jade Grand Feu Red
TOP
Ulysse Nardin Jade Grand Feu Red
S$ 17,410
Free shipping
Seller
Sense of Time
33
LV
Van Cleef & Arpels 18 Kt Yellow Gold Fine Rope Braided Watch
TOP
Van Cleef & Arpels 18 Kt Yellow Gold Fine Rope Braided Watch
S$ 4,257
Free shipping
Seller
Ye Olde Timekeepers, Inc.
 
US
Chopard Classic Date Automatic 18KT Croco Strap Full Set 2017
TOP
Chopard Classic Date Automatic 18KT Croco Strap Full Set 2017
S$ 7,876
Free shipping
Seller
M.J.WATCHES
67
BE
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
S$ 96,999
BrandBoutique Member
Les Ateliers deMonaco SARL
Porsche Design 1919 Globetimer All Titanium
Straight from the manufacturer
Porsche Design 1919 Globetimer All Titanium
S$ 6,218
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Richard Mille RM 055 Bubba Watson
Richard Mille RM 055 Bubba Watson
S$ 138,000
Seller
Private Seller
SG
Breguet Hora Mundi 5727
TOP
Breguet Hora Mundi 5727
S$ 82,640
Seller
WatchesofMayfair.com
293
UK
Linde Werdelin SpidoLite Gold
Straight from the manufacturer
Linde Werdelin SpidoLite Gold
S$ 43,176
BrandBoutique Member
Linde Werdelin LTD
Frederique Constant Classics Business Timer
Straight from the manufacturer
Frederique Constant Classics Business Timer
S$ 1,658
BrandBoutique Member
Frederique Constant SA
Breguet Tradition GMT Skeletal Dial Rose Gold 40mm
TOP
Breguet Tradition GMT Skeletal Dial Rose Gold 40mm
S$ 35,908
Free shipping
Seller
Dagassan Watchionary
35
CH
Rolex GMT-Master II "ICE" Ref116769TBR 18K WG Full Diamond (New)
Rolex GMT-Master II "ICE" Ref116769TBR 18K WG Full Diamond (New)
S$ 760,000
Seller
GRluxury Pte Ltd
SG
Rolex Sky-Dweller black dial Factory sealed and full set 326934
TOP
Rolex Sky-Dweller black dial Factory sealed and full set 326934
S$ 23,048
Seller
TempoInverso.com / Gift and Communication LTD
UK
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
TOP
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
S$ 23,281
Free shipping
Seller
Ye Olde Timekeepers, Inc.
 
US
Porsche Design Timepiece No.1
Straight from the manufacturer
Porsche Design Timepiece No.1
S$ 9,037
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Richard Mille RM 011 Titanium Felipe Massa Flyback Chrono
Richard Mille RM 011 Titanium Felipe Massa Flyback Chrono
S$ 145,000
Seller
Private Seller
SG
Hublot Big Bang Unico All Black Sapphire 45 mm
TOP
Hublot Big Bang Unico All Black Sapphire 45 mm
S$ 83,568
Seller
WatchesofMayfair.com
293
UK
Linde Werdelin SpidoSpeed Anthracite DLC
Straight from the manufacturer
Linde Werdelin SpidoSpeed Anthracite DLC
S$ 20,725
BrandBoutique Member
Linde Werdelin LTD
Frederique Constant Manufacture Worldtimer Classic
Straight from the manufacturer
Frederique Constant Manufacture Worldtimer Classic
S$ 5,886
BrandBoutique Member
Frederique Constant SA
B.R.M V12 44 MARTINI WHITE
TOP
B.R.M V12 44 MARTINI WHITE
S$ 11,938
Free shipping
Seller
Solexport International
MU
IWC Portuguese 3714-46
IWC Portuguese 3714-46
S$ 7,880
Seller
The Time Co.
SG
Patek Philippe Aquanaut
Patek Philippe Aquanaut
S$ 63,980
Free shipping
Seller
DUALL PTE LTD
SG
Rolex GMT-Master II
Rolex GMT-Master II
S$ 14,300
Seller
ARIELLE JEWELLERS AND WATCHES TRADING
SG
Porsche Design MONOBLOC Actuator 24h-Chronotimer Limited Edition
Straight from the manufacturer
Porsche Design MONOBLOC Actuator 24h-Chronotimer Limited Edition
S$ 11,524
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Rolex 116233 Rolex Datejust 36mm Gold/Steel Champagne (Automat...
Rolex 116233 Rolex Datejust 36mm Gold/Steel Champagne (Automat...
S$ 13,173
Seller
Private Seller
SG
IWC Big Pilot’s Annual Calendar  "Antoine De Saint Exupery"
TOP
IWC Big Pilot’s Annual Calendar "Antoine De Saint Exupery"
S$ 47,753
Seller
WatchesofMayfair.com
293
UK
Linde Werdelin Oktopus Double Date Carbon - Green
Straight from the manufacturer
Linde Werdelin Oktopus Double Date Carbon - Green
S$ 22,452
BrandBoutique Member
Linde Werdelin LTD
Frederique Constant Classics Index Automatic
Straight from the manufacturer
Frederique Constant Classics Index Automatic
S$ 1,409
BrandBoutique Member
Frederique Constant SA
B.R.M V8 44 OR ROSE
TOP
B.R.M V8 44 OR ROSE
S$ 21,390
Free shipping
Seller
Solexport International
MU
Audemars Piguet Royal Oak Offshore Chronograph
Audemars Piguet Royal Oak Offshore Chronograph
S$ 26,800
Seller
Fino Pte Ltd
SG
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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