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New Watches S$ 6,000 - S$ 10,000
Checklist for Buying a New Watch
New Watches starting at S$ 10,000
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TOP
H.Moser & Cie. Endeavour Centre Seconds Funky Blue New
S$ 20,964
Seller
chronostars
14
AT
TOP
Frederique Constant Classic Tourbillon Perpetual Calendar...
S$ 34,929
Seller
Ronald Grob, Exklusive Zeitmesser
236
CH
TOP
TAG Heuer Carrera Calibre HEUER 01
S$ 7,096
Free shipping
Seller
BUDILKIN
RU
TOP
Frederique Constant Classic Tourbillon Perpetual Calendar...
S$ 23,730
Seller
Ronald Grob, Exklusive Zeitmesser
236
CH
TOP
Seiko GRAND SEIKO SBGL003 LIMITED EDITION, WHITE GOLD, CASE...
S$ 41,954
Seller
Private Seller
 
SG
TOP
Seiko Astron GPS Solar
S$ 9,090
Seller
Private Seller
 
SG
TOP
Seiko GRAND SEIKO SBGW046, LIMITED EDITION FOR 100TH ANNIVERSA...
S$ 34,962
Seller
Private Seller
 
SG
TOP
Corum Golden Bridge, limited edition 29/200
S$ 36,105
Seller
Chronometrie Stäuble AG
16
CH
Seiko International Edition 5 Sports Automatic Green SRPB93K1
S$ 488
Free shipping
Seller
Green Co Holding Pte Ltd
6
SG
TOP
Corum ADMIRALS CUP TOURBILLON MINUTE REPEATER
S$ 90,887
Seller
Melvyn Franks Luxury Watches
17
US
TOP
Citizen promaster eco drive altichron
S$ 782
Seller
Imperator Luxury Watch
17
IT
Patek Philippe Perpetual Calendar
Price on request
Free shipping
Seller
ASN PTE LTD
 
SG
Spectre Time Phantom II Blue
S$ 936
Free shipping
Seller
Spectre Time
 
SG
TOP
A. Lange & Söhne Saxonia Thin
S$ 20,229
Seller
WatchesofMayfair.com
650
UK
TOP
Corum Bubble
S$ 4,900
Free shipping
Seller
Chronolux.com
13
UK
TOP
Seiko GRAND SEIKO SBGW008 IN YELLOW GOLD, ONE OF GS CLASSIC
S$ 25,173
Seller
Private Seller
 
SG
TOP
Hublot King Power 48
S$ 23,786
Seller
Chronometrie Stäuble AG
16
CH
Seiko Japan Edition Monster Automatic SBDY033 4th Gen
S$ 1,257
Free shipping
Seller
Green Co Holding Pte Ltd
6
SG
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
S$ 3,833
Seller
Classic Watch
53
DE
TOP
Sinn The Classic Pilot 104 St Sa A
S$ 1,768
Seller
Istock LTD
197
LV
Orient Diver 3 Stars Crystal NOS - FREE SHIPPING
S$ 480
Seller
ETI International Consulting
53
SG
Velthor S1 Concept
S$ 824
Free shipping
Seller
Spectre Time
 
SG
TOP
Cartier Ballon Bleu De Cartier Watch
S$ 9,747
Seller
WatchesofMayfair.com
650
UK
Casio Youth Digital World Time AE-1000WD-1AV AE1000WD-1AV...
S$ 45
Free shipping
Seller
ZW Watches
374
SG
TOP
Glashütte Original 00693
S$ 26,571
Seller
Private Seller
 
SG
TOP
Rolex Lady-Datejust
S$ 7,686
Seller
Chronometrie Stäuble AG
16
CH
Seiko International Edition Velatura Chrono Auromatic SRQ001J1
S$ 5,593
Free shipping
Seller
Green Co Holding Pte Ltd
6
SG
TOP
Hamilton AMERICAN CLASSIC INTRA-MATIC AUTO CHRONO
S$ 2,370
Seller
First Advanced Watches
91
ES
TOP
Rolex GMT-Master II Everose-Gold Ref. 126715CHNR VAT
S$ 52,254
Seller
Uhren2000 GmbH
423
DE
Omega Constellation Quartz Full Set UNWORN
S$ 1,850
Seller
ETI International Consulting
53
SG
Spectre Time Phantom II Black
S$ 936
Free shipping
Seller
Spectre Time
 
SG
TOP
IWC Portugieser Perpetual Calendar 150 Years
S$ 51,064
Seller
WatchesofMayfair.com
650
UK
Furla Giada Butterfly R4251113509 Quartz Women's Watch
S$ 145
Free shipping
Seller
ZW Watches
374
SG
TOP
Audemars Piguet 67420BA.ZQ.A082CU.01
S$ 15,999
Seller
Private Seller
 
SG
TOP
Breguet Reine de Naples
S$ 30,086
Seller
Chronometrie Stäuble AG
16
CH
Seiko International Edition Presage Automatic Snowflake SSA385J1
S$ 978
Free shipping
Seller
Green Co Holding Pte Ltd
6
SG
TOP
Cvstos Re-Belle "TSARINE" Diamonds Russian Coat of Arms
S$ 26,127
Free shipping
Seller
Istock LTD
197
LV
TOP
Rolex Day-Date 36 18 kt Everose-Gold Ref. 118235 Choco...
S$ 39,925
Seller
Uhren2000 GmbH
423
DE
TOP
Chopard L.U.C Édition Limitée 227/250
S$ 14,000
Seller
Curtit Swiss Watches SARL
34
CH
Spectre Time Phantom II Black Sunburst
S$ 908
Free shipping
Seller
Spectre Time
 
SG
TOP
IWC Big Pilot’s Heritage
S$ 17,757
Seller
WatchesofMayfair.com
650
UK
Citizen Eco-Drive Promaster GMT 200M BJ7086-06E Men's Watch
S$ 281
Free shipping
Seller
ZW Watches
374
SG
U-Boat U-1001 Limited Edition 78/1001
S$ 4,800
Seller
Private Seller
SG
TOP
Hublot Classic Fusion Ultra-Thin 45
S$ 10,486
Seller
Chronometrie Stäuble AG
16
CH
Seiko International Edition Prospex Kinetic Diver SKA579P1...
S$ 698
Free shipping
Seller
Green Co Holding Pte Ltd
6
SG
TOP
Ulysse Nardin Perpetual Manufacture 43mm - Limited Edition
S$ 41,926
Free shipping
Seller
The Luxury Well
262
US
TOP
IWC Fliegeruhr Mark XVIII Edition Tribute to Mark XI IW327007
S$ 7,322
Seller
Uhren2000 GmbH
423
DE
TOP
Rolex Milgauss 116400 Black Venom - Matrix MK2 - Limited...
S$ 15,488
Seller
BLACK VENOM
22
IT
Spectre Time Phantom II Blue Sunburst
S$ 908
Free shipping
Seller
Spectre Time
 
SG
TOP
Bulgari Bvlgari
S$ 6,727
Seller
WatchesofMayfair.com
650
UK
Swatch Originals White Bishop Quartz GW164 Unisex Watch
S$ 73
Free shipping
Seller
ZW Watches
374
SG
Richard Mille RM35-02
S$ 290,000
Seller
Private Seller
 
SG
TOP
Breitling for Bentley GMT 45, limited edition
S$ 18,550
Seller
Chronometrie Stäuble AG
16
CH
Casio International Edition G Shock X Porter GMW-B5000TFC-1
S$ 6,571
Free shipping
Seller
Green Co Holding Pte Ltd
6
SG
TOP
Tissot Chronograph Quartz Blue Dial NEW
S$ 610
Seller
Timeless Watches & Jewellery AG
585
LI
TOP
Patek Philippe Aquanaut Lady Ref. 5067A-025
S$ 33,871
Seller
Uhren2000 GmbH
423
DE
TOP
Breitling Superocean 44
S$ 2,937
Seller
Siglers Collectibles
15
US
TOP
Corum Romulus Bicolor
S$ 8,400
Seller
Curtit Swiss Watches SARL
34
CH
TOP
Jaeger-LeCoultre Reverso Classic Small Duetto Stainless Steel...
S$ 10,279
Seller
WatchesofMayfair.com
650
UK
Citizen Eco-Drive EX1480-15D Diamond Accents Analog Women's Watch
S$ 227
Free shipping
Seller
ZW Watches
374
SG
Rolex Submariner Date Hulk Green NEW
S$ 24,000
Seller
Private Seller
 
SG
TOP
Breguet Héritage
S$ 34,985
Seller
Chronometrie Stäuble AG
16
CH
Seiko International Edition Prospex Turtle Automatic SRPD45K1
S$ 1,047
Free shipping
Seller
Green Co Holding Pte Ltd
6
SG
TOP
Jaquet-Droz Grande Seconde SW Men's Watch
S$ 10,950
Free shipping
Seller
The Watch Outlet
256
US
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.