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Rolex Pepsi


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Rolex GMT-Master II White gold 40mm Blue No numerals
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Rolex GMT-Master II meteorite 126719BLRO new 2022
S$107,652
+ S$1,495 for shipping
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4.49 (42)
CH
Rolex GMT-Master II White gold 40mm Transparent No numerals
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Rolex GMT Master II White Gold Pepsi Bezel Meteorite Dial Watch
S$135,000
Free shipping
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4.95 (298)
US
Rolex GMT-Master Steel 40mm Black No numerals Singapore, Singapore
Rolex GMT-Master "Pepsi" in Steel Ref: 16750
S$17,400
+ S$150 for shipping
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4.90 (149)
SG
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II "Pepsi" Stahl Herrenuhr Oyster Perpetual...
S$21,904
+ S$239 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II Steel 40mm Black No numerals
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Rolex GMT-Master II Jubilee Pepsi Bezel Stainless steel Black...
S$45,619
Free shipping
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4.95 (298)
US
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II "Pepsi" Stainless Steel 16710 - Just...
S$22,612
+ S$165 for shipping
Sold by Chrono24
UK
Rolex GMT-Master II Steel 40mm Black No numerals Singapore, singapour
Rolex GMT-Master II - bracelet Jubilee
S$30,000
Excl. shipping
Private Seller
SG
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 40mm Red and Blue Pepsi Jubilee Bracelet...
S$33,607
+ S$142 for shipping
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4.91 (114)
US
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master Pepsi 1675 Mark 3 Radial Dial Jubilee Serial...
S$45,603
+ S$1,068 for shipping
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4.94 (154)
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 126710 BLRO PEPSI
S$40,370
+ S$148 for shipping
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4.74 (72)
BE
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master Pepsi Swiss Only U-series
S$22,398
+ S$298 for shipping
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4.95 (14)
FI
Rolex GMT-Master Steel 40mm Black No numerals Singapore, Singapore
Rolex GMT-Master Pepsi in Stainless Steel Ref: 1675
S$21,200
+ S$150 for shipping
Professional dealer
4.90 (149)
SG
Rolex GMT-Master II Steel 40mm Black
Rolex Gmt Master II "Pepsi" Herrenuhr Oyster Perpetual Ref....
S$39,398
+ S$114 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II “PEPSI” - Ref. 126710BLRO - FULLSET - 2019...
S$39,099
+ S$148 for shipping
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4.91 (4)
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Full Stickers "Pepsi" Stainless Steel...
S$40,004
+ S$165 for shipping
Sold by Chrono24
UK
Rolex GMT-Master II Steel 40mm Black No numerals Singapore, Singapore
Rolex GMT-Master II Pepsi Oyster Bracelet - in box, unworn
S$38,888
Excl. shipping
Private Seller
SG
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II-40mm Steel "Pepsi" -Black Dial Oyster...
S$32,892
+ S$142 for shipping
Professional dealer
4.91 (114)
US
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex 126719BLRO GMT-Master II Blue Pepsi White Gold
S$70,042
+ S$571 for shipping
Professional dealer
4.88 (22)
US
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master pepsi oyster vintage nero 1675 plexiglas
S$34,389
+ S$179 for shipping
Professional dealer
4.85 (61)
IT
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II Pepsi serviced 09/2020 top condition box...
S$26,912
+ S$298 for shipping
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4.95 (583)
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 16710 T Pepsi 3186 Error Stick Dial...
S$40,758
+ S$142 for shipping
Professional dealer
4.84 (30)
US
Rolex GMT-Master Steel 40mm Black
Rolex GMT-Master "Pepsi" Swiss only Dial Oyster Perpetual Ref....
S$23,698
+ S$239 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II Steel 40mm Black No numerals Singapore, Singapore
Rolex GMT-Master II BLRO - Pepsi - New
S$60,064
Excl. shipping
Private Seller
SG
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II "Pepsi" Stainless Steel 126710BLRO -...
S$43,483
+ S$165 for shipping
Sold by Chrono24
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 2022 Pepsi Jubilee Barcelet NEW UNWORN...
S$38,258
+ S$435 for shipping
Professional dealer
4.94 (32)
UK
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex White Gold GMT-Master II 40 Watch - Blue and Red Pepsi...
S$114,408
+ S$142 for shipping
Professional dealer
4.91 (114)
US
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex 126719BLRO GMT-Master II Meteorite Pepsi White Gold
S$108,042
+ S$571 for shipping
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4.88 (22)
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi 16710 - Preowned
S$20,014
+ S$350 for shipping
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4.99 (27)
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II “PEPSI” - Ref. 126710BLRO - FULLSET - 2021...
S$40,743
+ S$148 for shipping
Professional dealer
4.91 (4)
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 126710BLRO 2021 Oyster
S$38,611
+ S$285 for shipping
Professional dealer
4.98 (422)
US

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Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II "Pepsi" Herrenuhr Oyster Perpetual Ref....
S$38,351
+ S$114 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II White gold 40mm Blue
Rolex GMT Master II white gold unworn box and papers
S$79,242
+ S$298 for shipping
Professional dealer
4.95 (583)
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II "Pepsi" Stainless Steel 126710BLRO -...
S$35,570
+ S$165 for shipping
Sold by Chrono24
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II PEPSI MK2 126710BLRO
S$36,632
+ S$598 for shipping
Professional dealer
4.95 (158)
CH
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II - 40mm White Gold "Pepsi" - Blue Dial -...
S$71,505
+ S$142 for shipping
Professional dealer
4.91 (114)
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex 2022 GMT-Master II Pepsi 126710 NEW BOXES/PAPERS
S$42,188
+ S$142 for shipping
Professional dealer
4.84 (30)
US
Rolex GMT-Master II White gold 40mm Arabic numerals
Rolex GMT Master II 126719 Meteorite Ceramic "Pepsi" 18K 2021
S$103,396
+ S$142 for shipping
Professional dealer
4.89 (766)
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II “PEPSI" - Ref. 126710BLRO - FULLSET - 2021...
S$41,117
+ S$148 for shipping
Professional dealer
4.91 (4)
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 126710BLRO 2022 Oyster Partial Stickers
S$38,611
+ S$285 for shipping
Professional dealer
4.98 (422)
US
Rolex GMT-Master Steel 40mm Black
Rolex GMT-Master "Pepsi" Herrenuhr Oyster Perpetual Ref. 16700...
S$23,997
+ S$239 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi / 2022 / Fullset / New
S$39,308
+ S$597 for shipping
Professional dealer
4.84 (23)
DE
Rolex GMT-Master II White gold 40mm Black
Rolex GMT-Master II Pepsi Meteorite Dial White Gold 126719BLRO...
S$134,802
+ S$165 for shipping
Sold by Chrono24
UK
Rolex GMT-Master II White gold 40mm Silver No numerals
Rolex GMT-Master II - New 2022 - 126719BLRO - White Gold -...
S$145,779
+ S$298 for shipping
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4.91 (209)
NL
Rolex GMT-Master II White gold 40mm Silver No numerals
Rolex GMT-Master II Meteorite 07/2019 LC 100 unworn box papers
S$124,097
+ S$298 for shipping
Professional dealer
4.95 (583)
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II NUOVO 2022 Maggio
S$40,070
+ S$299 for shipping
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4.93 (24)
IT
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II /New 2022 /Pepsi /Oyster /126710BLRO
S$35,681
+ S$142 for shipping
Professional dealer
4.98 (224)
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II - Pepsi - Jubilee - like New - LC100 -...
S$34,224
+ S$2,243 for shipping
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4.78 (199)
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 126710BLRO 2021 Oyster Partial Stickers
S$38,611
+ S$285 for shipping
Professional dealer
4.98 (422)
US
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II "Pepsi" Herrenuhr Oyster Perpetual Ref....
S$41,341
+ S$114 for shipping
Sold by Chrono24
DE
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master Pepsi von 1994 Box Papiere Vintage 16700
S$23,310
+ S$1,495 for shipping
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4.78 (120)
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Stainless Steel 126710BLRO - Manufacturer...
S$37,047
+ S$165 for shipping
Sold by Chrono24
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II - 126710BLRO - Pepsi - 2020
S$35,129
+ S$298 for shipping
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4.91 (209)
NL
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi / 2022 / Fullset / New / Oyster
S$38,127
+ S$597 for shipping
Professional dealer
4.84 (23)
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi Oyster Bracelet 126710BLRO 2021 Unworn
S$31,384
+ S$715 for shipping
Professional dealer
4.98 (812)
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 126710BLRO Pepsi Oyster - 2021 Unworn
S$36,460
+ S$350 for shipping
Professional dealer
4.99 (27)
US
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex 2021 GMT-Master II “Pepsi Blue Dial” 126719BLRO 18k...
S$67,207
+ S$215 for shipping
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4.96 (387)
US
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II Pepsi Or Blanc Blue Dial New 07/2021
S$73,114
+ S$374 for shipping
Professional dealer
4.94 (124)
FR
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II "Pepsi" Herrenuhr Oyster Perpetual Ref....
S$38,202
+ S$114 for shipping
Sold by Chrono24
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II PEPSI OYSTER 126710BLRO NEW 2021
S$38,127
+ S$598 for shipping
Professional dealer
4.95 (158)
CH
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II "Pepsi" Stainless Steel 126710BLRO -...
S$36,440
+ S$165 for shipping
Sold by Chrono24
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II - 126710BLRO - Pepsi - New 2021
S$37,073
+ S$298 for shipping
Professional dealer
4.91 (209)
NL
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II UNWORN 2022
S$35,649
+ S$348 for shipping
Professional dealer
4.92 (24)
UK

Rolex GMT-Master Pepsi: Icon and Investment Piece

The Rolex GMT-Master with its signature red and blue "Pepsi" bezel is treasured by collectors and investors. The striking tool watch has a second time zone and, on account of its outstanding potential for appreciation, makes for a good investment.


Legendary Red and Blue GMT Watch

The story of the Rolex GMT-Master began in the 1950s when Pan American World Airways (Pan Am) commissioned the Swiss watch manufacturer to produce a timepiece for their pilots and flight attendants. The signature Pepsi bezel in red and blue has been the defining feature of these Rolex watches since the very first model in 1954. However, the two-tone design is not merely for aesthetic purposes; the red half symbolizes the daytime, while its blue counterpart symbolizes nighttime. ​

Over the last several decades, Rolex has released an array of different Pepsi references, all of which have remained faithful to the basic design. Rolex fans flock to the Pepsi GMT-Masters in appreciation of the subtle model upgrades that have been made over the years. However, as is typical of Rolex watches, high demand and limited supply mean that waiting lists for these models are growing endlessly. Don't be surprised if you have to wait several years to get your hands on one.

Needless to say, prices have risen considerably as a result of the huge popularity, and virtually all references have seen eye-popping value appreciation. The white gold model with a meteorite dial under the reference number 126719BLRO, for example, has gone up 30% since its debut in 2019. It's the same story for ref. 116719BLRO, which also comes in white gold. Long-term owners of ref. 16710 who have kept the watch in good condition have a cause for celebration: This GMT-Master Pepsi has increased in value by a whopping 200% in the last ten years. As you can see, a Rolex GMT-Master Pepsi is not only a stylish, functional timepiece, it's also a profitable investment.

Reasons to Buy a Rolex Pepsi

  • Iconic design
  • In-house caliber with a second time zone display
  • Available with a Cerachrom bezel and white gold case
  • Excellent prospects in terms of value appreciation

Prices at a Glance: Rolex GMT-Master Pepsi

Reference number Price (approx.) Caliber, features
126719BLRO 102,000 USD 3285, meteorite dial, white gold
126719BLRO 72,000 USD 3285, blue dial, white gold
116719BLRO 56,000 USD 3186, ceramic bezel, white gold
6542 43,000 USD 1036, Bakelite bezel
126710BLRO 32,000 USD 3285, ceramic bezel
1675 22,000 USD 1565 or 1575, aluminum bezel
16750 18,000 USD 3075, aluminum bezel
16700 15,000 USD 3175, aluminum bezel
16710 15,000 USD 3185 or 3186, sapphire crystal

How much does a Rolex GMT-Master Pepsi cost?

As of publication in May 2022, the most affordable entry point into the world of Rolex GMT-Masters with Pepsi bezels was approximately 15,000 USD. This will get you either a vintage reference 16700 or 16710 with an aluminum bezel. The ref. 16710 was the first GMT-Master model to be fitted with scratch-resistant sapphire crystal, replacing the acrylic glass that was used in previous models.

The GMT-Master ref. 16750 was brought to market in 1981 and was the first model to have a stop-seconds mechanism and a quickset function for the date. Although this reference cost approximately 10,000 USD back in 2018, you can expect to pay around 18,000 USD for a well-maintained timepiece from this collection today.

The ref. 1675 was part of the Rolex catalog for over 20 years and is now one of the most sought-after Pepsi models. Depending on the condition, prices for this reference come in at around 21,000 USD. Again, this is quite an increase in comparison to 2018, when the model cost about 7,500 USD.

The bezel inlays on the earlier ref. 6542 models were made of Bakelite, a synthetic plastic, which the manufacturer quickly swapped for aluminum. Plan to spend about 43,000 USD for a ref. 6542 in good condition. Especially well-maintained models can cost significantly more. For this reference, it is worth looking at a longer period when it comes to price development. Although prices have been relatively stable since 2018, the watch's value has as good as doubled over the last decade.


GMT-Master II – Sapphire Crystal, Third Time Zone

In 1982, Rolex added the GMT-Master II ref. 16760 to the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't actually a Pepsi watch, but rather a Rolex Coke. Nevertheless, it had certain features that would also be significant for future Pepsi models. For example, its caliber, the 3085, allowed the center hour hand to be set independently of the 24-hour hand, letting the wearer easily set the watch to the local time by having the center hour hand "jump" from one hour to the next, forward or backward. Together with the rotatable 24-hour bezel, the wearer could also now compute a third time zone. In addition, Rolex provided this watch with a larger crown protector and replaced the plexiglass with sapphire crystal. You can purchase a "Fat Lady" in good condition for around 15,000 USD. The value of this model has increased by about 100% in the last four years, so there's no disputing its popularity among watch enthusiasts.

The next stage in the Pepsi's evolution followed with the 1989 release of the reference 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This version is available as a "Coke" model or with a solid black bezel. These watches were also the first to use Super-LumiNova instead of tritium as their luminous material. Prices for a pre-owned Coke watch start at around 15,000 USD. If you're interested in a Pepsi bezel and tritium dial, a pre-owned model will set you back around 18,000 USD. Again, it's worth considering the prices in 2018, when both versions were still available for around 8,000 USD.

The GMT-Master Pepsi With a Cerachrom Bezel

In 2014, Rolex released a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719BLRO. Unlike its predecessors, this model is only available with an 18-karat white gold case. What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a "maxi dial" with enlarged, glow-in-the-dark indices. The caliber 3186 with a Parachrom hairspring ticks away inside this watch. New, one of these watches costs about 56,000 USD, which is an increase of over 21,000 USD compared to what it cost in 2020.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a Cerachrom Pepsi bezel (ref. 126710BLRO) to their portfolio. In addition to the material and slightly altered case design, the watch manufacturer also made changes to the inside of this model. It is now powered by the in-house caliber 3285, which features Rolex's patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only impervious to magnetic fields but also much more efficient. It also features a new Jubilee bracelet in Rolex's proprietary Oystersteel stainless steel.

This edition is in high demand. If you can find an offline retailer willing to sell you one, expect it to come with a long waiting period. This scarcity has caused prices for this model to skyrocket: We are now seeing listings that are more than triple the original retail price. When it was released, the ref. 126710BLRO had an official list price of "only" 9,500 USD. As of 2022, a mint-condition timepiece will set you back some 32,000 USD. Rolex themselves currently demand around 11,000 USD for this GMT-Master model.


The Latest GMT-Master II Pepsi Models

Rolex unveiled two new GMT-Master models featuring a red and blue Cerachrom bezel in 2019. Both timepieces are powered by the caliber 3285, made of white gold, and can be found under the reference 126719BLRO. The version with a blue dial costs around 71,000 USD in mint condition; its value has risen by roughly 21,500 USD since the middle of 2021.

The second model is technically identical, but you will instantly recognize its bright meteorite dial. Rolex claims the dial material has cosmic origins, coming from the center of an asteroid or exploded planet! Listings on Chrono24 for this galactic timepiece in mint condition are priced up to 102,000 USD, meaning they have more than doubled in value since May 2021.